8 Steps To Create a Really Good Facebook Ad
Being able to create a really good facebook ad for your business is key for many small businesses in New Zealand. Yes, you can get a marketing agency like us at Identify to do it for you - but if…
Does Your Business Need an Active Facebook Page?
tells you that you need an active facebook page before finding out what you do, get yourself another marketing strategist. Not all businesses need everything. Yes, you need to have all your own relaestate claimed (so claim that facebook, twitter…
What are the Types of Marketing that are Dead?
Why do people say there are types of marketing that are dead? Normally it's due to one of three things They used the wrong type for their business They didn't have an overall strategy for what they used They used…
What to measure in your marketing?
Knowing what to measure in your marketing is essential for your business success. Numbers and stats are clear measures we can use to tweak, improve and learn. However there are some numbers that count far more than others. If you…
Why you shouldn’t be afraid to create alliances with your competitors
Part of understanding your Market Proposition is recognising when you may not be the best fit for a potential client. – this is where strategic alliances become really valuable to your business and to your professional reputation.
We don’t believe in kickbacks or commissions for referrals, we just simply refer leads to the people that will get the best result for the client. Some of our favourite businesses to refer to are ShiftOn, Pint Sized Social Media and Draper Cormack due to their specialist knowledge and you shouldn’t be afraid to do the same within your competitor network.
Here is a quick guide on how we use strategic alliances in our business, and what NOT to do (beware the frenemy!)
When should you boost on Facebook.
Before you click on that button, find out when you should boost on Facebook. It's not as often as you might think! And it's often not the best way to spend your money! Let’s face it, it’s so easy to…
Why thinking about bottled water is GREAT for your marketing strategy
I'm always in for a good bit of imagery to help explain a concept and this is no exception. One of our super clever team members Miranda came up with this great analogy that I thought deserved to be shared…
Punching Above Our Weight at the David’s
It was about three months into my new business that I realised I couldn’t do it alone. I often joke that business owners should outsource or employ to fix the gaps in our own inadequacies – and I should know as I've obviously…
Today I Do Not Feel Robust
Today I Do Not Feel Robust Most of the time I'm in love with my business. I love what we are doing at Identify and I love working with my team, and my clients. Plus I love where I work,…
Embracing Failure and Benefitting From It
EMBRACING FAILURE AND BENEFITTING FROM IT What to know what is uncomfortable? Deciding on a blog topic, writing it, then experiencing the topic with great depth of feeling - that's what's uncomfortable! We are going through a brand refresh at…