FIND THE HIDDEN TREASURE IN YOUR BUSINESS If your business needs a boost but has no extra money to spare, here are three step-by- step ways to utilise assets you may already have and can take advantage of immediately. MAILING…
HOW TO SABOTAGE YOUR BUSINESS I reckon we've all got it in us - the possible self destruct button we are often not aware we are slamming down on again and again. It's a tricky thing when you are a…
COMPETE OR DIE: THE STORY OF A PENCIL MANUFACTURER WHO WASN'T VERY SHARP Once upon a time there was a manufacturer of a product, (let’s say pencils), sold through multiple nationwide retailers. As a company they were pretty old school…
It's a Good Time to Stand Out "Don’t be a show off!" How many times has that (or words equivalent) been uttered in New Zealand homes and schools? If you grew up in New Zealand, you’ve probably heard it a…
Which one do you trust more? “Surely,” I said to my husband, as we drove past a man putting up a sign written with paint on an old tatty piece of cardboard, “we’ve come further than this. He could have printed…
How We've Built a Family Centric Culture at IDENTIFY One of the best parts of starting a company is taking time to think about the culture you want to create within the workplace. For us at Identify, I wanted to…
Need Marketing Help? Be prepared to answer these questions. We often get clients approaching us to get immediate results, often because they've suddenly gone quiet, or they are getting worried about how busy they are. The unfortunate truth is most…
One of our team Miranda Likeman has written an excellent piece on what you need to do to ensure you create an excellent Press Release (borne admittedly out of a little frustration! HOW TO WRITE A PRESS RELEASE THAT ACTUALLY…
Five Gifts You Can Give Your Business in 2016 If I could wave a magic wand, these five things are what I wish for every business out there that wants to grow, do better and make more money in 2016.…
Evolve or Die - The Core Business Tips You Need to Read It is my firm belief that, if your business is not growing, in this lovely, buoyant, growing market, then it's all your fault. I've had several very interesting…