8 Steps To Create a Really Good Facebook Ad
Being able to create a really good facebook ad for your business is key for many small businesses in New Zealand. Yes, you can get a marketing agency like us at Identify to do it for you - but if…
Does Your Business Need an Active Facebook Page?
tells you that you need an active facebook page before finding out what you do, get yourself another marketing strategist. Not all businesses need everything. Yes, you need to have all your own relaestate claimed (so claim that facebook, twitter…
Grow Your Business as a Member of Facebook Groups
If you're wanting to grow your business as a member of Facebook groups, here's some of the learning and lessons I've gained over the last few years of doing just that. I sometimes see other business owners falling for exactly…
Google AdWords vs Facebook Advertising – what is right for your business?
Are you unsure about where your business should be focusing its digital marketing spend? Are you unsure whether you should be using Google Adwords or Facebook advertising? We’re not surprised! So many digital marketers are almost evangelical when it comes to the benefits of a specific advertising tool or provider. This makes it challenging as a business owner to know which route to go down, or which agency to work with. Below are the answers to many of our client’s frequently asked questions when it comes to paid social advertising (Facebook) versus paid search (Google AdWords).
Are you working with a Digital Marketing Cowboy?
With the rise of easy to engage online marketers, marketing business coaches and virtual assistants, the digital marketing industry is quickly becoming a race to see who can provide the lowest hourly rate for digital marketing services. Even if you…
Should my NZ business be on Instagram?
If the question at hand is "Should my NZ business be on instagram?", it's likely we might say YES. At Identify, we work with small to medium New Zealand businesses to develop and refine their digital marketing. We run through…
When should you boost on Facebook.
Before you click on that button, find out when you should boost on Facebook. It's not as often as you might think! And it's often not the best way to spend your money! Let’s face it, it’s so easy to…
Chasing those Facebook likes? The latest changes to the FB algorithm and why it matters
Yup it's changed again! Here's all you need to know about the changes to the FB algorithm. What's changed? Facebook uses a combination of what they call Personal Signals & Universal Signals to identify authentic content. To put it simply…