One of the most common questions we asked is if you need to care about SEO for your business. The second one after that is often little quieter. It's generally what is SEO? If you need the answer to that…
If you're wanting to grow your business as a member of Facebook groups, here's some of the learning and lessons I've gained over the last few years of doing just that. I sometimes see other business owners falling for exactly…
Are you unsure about where your business should be focusing its digital marketing spend? Are you unsure whether you should be using Google Adwords or Facebook advertising? We’re not surprised! So many digital marketers are almost evangelical when it comes to the benefits of a specific advertising tool or provider. This makes it challenging as a business owner to know which route to go down, or which agency to work with. Below are the answers to many of our client’s frequently asked questions when it comes to paid social advertising (Facebook) versus paid search (Google AdWords).
With the rise of easy to engage online marketers, marketing business coaches and virtual assistants, the digital marketing industry is quickly becoming a race to see who can provide the lowest hourly rate for digital marketing services. Even if you…
Why do people say there are types of marketing that are dead? Normally it's due to one of three things They used the wrong type for their business They didn't have an overall strategy for what they used They used…
Short sales meetings changed our lives here in our marketing agency in Orewa. They gave both us, and our potential clients a great intro into working together. They also helped us zero in on the people ready to take action.…
Knowing what to measure in your marketing is essential for your business success. Numbers and stats are clear measures we can use to tweak, improve and learn. However there are some numbers that count far more than others. If you…
Part of understanding your Market Proposition is recognising when you may not be the best fit for a potential client. – this is where strategic alliances become really valuable to your business and to your professional reputation.
We don’t believe in kickbacks or commissions for referrals, we just simply refer leads to the people that will get the best result for the client. Some of our favourite businesses to refer to are ShiftOn, Pint Sized Social Media and Draper Cormack due to their specialist knowledge and you shouldn’t be afraid to do the same within your competitor network.
Here is a quick guide on how we use strategic alliances in our business, and what NOT to do (beware the frenemy!)
Knowing how to correctly price your products is a key part of your business success.
The trick is to price them at a point that is profitable for you both now, and at a later stage in your business. If you have got a small/micro business without staff, the price point you have now might not be sustainable once you grow.
So you need to know how to correctly price your products, taking into account business expenses, potential wholesale or distributor margins, factoring in true costs, and of course your time and energy.
The video is shot but helps you work through how to correctly price your products (or services) so that you are profitable.
One of the key issues in growing a business is ensuring the price is set correctly. New or young businesses often struggle to place the correct amount of info on what they are selling as they are often using their own bias in what they’d pay for instead of what their target market would pay.
Watch my video to learn what the other parts are, and use it to help work out your pricing structure. Just remember to add on a profit margin to whatever number you come up with at the end!
If you know you need some help from us to work this out, please get in touch. We’d love to help you get it right for your market.
We’re often so busy working out how to market our business we forget to ensure we are marketing the right things!
The information in this video is exactly the same process we work through with every one of our clients – to help them focus and make the most of their marketing.
Take a look through, work through with with me, and then please do email me your findings.