I'm always in for a good bit of imagery to help explain a concept and this is no exception. One of our super clever team members Miranda came up with this great analogy that I thought deserved to be shared…
It was about three months into my new business that I realised I couldn’t do it alone. I often joke that business owners should outsource or employ to fix the gaps in our own inadequacies – and I should know as I've obviously…
FIND THE HIDDEN TREASURE IN YOUR BUSINESS If your business needs a boost but has no extra money to spare, here are three step-by- step ways to utilise assets you may already have and can take advantage of immediately. MAILING…
HOW TO SABOTAGE YOUR BUSINESS I reckon we've all got it in us - the possible self destruct button we are often not aware we are slamming down on again and again. It's a tricky thing when you are a…
COMPETE OR DIE: THE STORY OF A PENCIL MANUFACTURER WHO WASN'T VERY SHARP Once upon a time there was a manufacturer of a product, (let’s say pencils), sold through multiple nationwide retailers. As a company they were pretty old school…
WHY YOU SHOULD CARE ABOUT NZ SOCIAL MEDIA INFLUENCERS WARNING: THIS BLOG CONTAINS MENTIONS OF THE KARDASHIAN/JENNER FAMILY There is no question that the internet has made some radical changes in the way businesses advertise – and sometimes the pace…
It's a Good Time to Stand Out "Don’t be a show off!" How many times has that (or words equivalent) been uttered in New Zealand homes and schools? If you grew up in New Zealand, you’ve probably heard it a…
Which one do you trust more? “Surely,” I said to my husband, as we drove past a man putting up a sign written with paint on an old tatty piece of cardboard, “we’ve come further than this. He could have printed…
How We've Built a Family Centric Culture at IDENTIFY One of the best parts of starting a company is taking time to think about the culture you want to create within the workplace. For us at Identify, I wanted to…
Need Marketing Help? Be prepared to answer these questions. We often get clients approaching us to get immediate results, often because they've suddenly gone quiet, or they are getting worried about how busy they are. The unfortunate truth is most…