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WEBSITE DESIGN & DEVELOPMENT

We consider your website one of your most valuable assets. This is why we offer website design and development as part of our full marketing services. We see it as the beginning of many customer journeys, and a place you can nurture and grow their relationship with you. Our focus is on user-friendly, intuitive websites with marketing automations working behind the scenes to capture leads. And of course – solid SEO, built on a framework Google loves (and can find!)

We love creating custom builds on wordpress, as it provides you with flebility and room to grow. However, we also can create template wordpress sites, or develop on a wide range of other template platforms such as shopify, storbie and squarespace.

All of the below services can work together or as a stand alone service to complement your other managed solutions.

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Business brand story and design from Identify Marketing, Orewa, Auckland including logo, websites, brand

Website Scope and Structure

Offered as a core part of our website design and development service, or as a stand alone for those clients with an existing web developer, we offer a scope, structure and mock-up design service to help you create the best website for your needs and budget. We can also include content suggestions and curation.

Web development

We develop the website you need for your business. We love working with WordPress, for it’s functionality, flexibility and ability to integrate with automated marketing. However we also develop on Squarespace, Shopify, Storbie, and other platforms, should this be your preference. Our team is highly consultative, ready to provide the best result for your timeframe and budget. We can create builds from $1850+ gst right up to thousands, depending on what you need, and where you want your website to take your business.

Search Engine Optimisation (SEO)

No build starts without our research into how people are using google to find people and services just like yours. We embed solid SEO into your website right from the beginning, or we can help remedy SEO issues on an exisiting website. This will include working with your website code, images, layout and content.  Our website design and development quotes include on page SEO, to ensure Google can find your site once it’s live.

Off Page Search Engine Optimistation (SEO)

Our team of off page specialists work on improving your Google rankings month by month. We work on the core keywords you want to rank most with, and target improvement in these rankings month by month against your competitors.

Off page SEO takes time, and long-term investment. We often suggest working with us to add paid search options as well (Google AdWords), while waitng for the off page SEO rankings to improve.

Content

Readable, relevant and SEO happy. These are the three key components of all of our content developed for web. We sit down, listen to what you want to say, then write it with your target customers in mind. While an image speaks a thousand words, a 150-300 word paragraph can also do the trick!

We know how to create content your readers can engage with, while keeping it searchable for Google (so new prospects can find you.)

Reporting and Analytics

Monthly reporting around your website and marketing performance. We provide a list of recommendations each month from what we’ve read from your activity to help you make choices about your time, budget and improvements.

We don’t think the work stops when the website design and development is done. We’re here to help you make the most of your online real estate, and get those browsers converted into clients. We’re here to help with continuous improvement – and help you see where your visitors are coming from, and whether you can improve your content, or user experience.

Adwords and Retargeting

Drive people to your website, with targeted advertising, direct to optimised landing pages. We help people find your website, then invite them to take action. We then provide retargeting services using Facebook and audience networks to retarget these warm leads until they convert.

Make the most of your website, by making it the cornerstone of your marketing activity, linking it to digital marketing, and email marketing.

We love to identify who you are, what you do, then help you tell that to the world

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