Take time to stop, and work ON your business, creating an effective, usable strategy to market your business.
Work with us, and we’ll create you a plan that includes weekly, monthly, quarterly and annual tasks for you, your team and any outsourced support. The emphasis is on actionable tasks, working within a modest budget, and how you will measure your success.
While our strategies tend to include a greater emphasis on digital strategy, we also look at every areas possible to investigate whether it’s a good fit for you, and your business.
All marketing strategies include information around some of the “why” and “how” of marketing, presenting it all in a jargon-free document you can work through at your own pace.
At the conclusion of the lesson the notes are typed up to provide the business owner with a complete and workable marketing plan.
Due to the wide range of topics covered, the emphasis may be on some areas more than others as determined by current need. Some areas may need to be explored more in depth with further training and support.
Identify Your Marketing Strategy includes training on:
- Simple turnover and sales goals as well as cash flow forecasting.
- Identifying your customer persona/s
- Creating your customer journey
- The offering’s place in the market.
- Measuring and increasing profit.
- Core marketing messages to attract your marketing persona
- Checks on viability of offering and core marketing strategy.
- Marketing automation
- Email marketing
- Website structure, messaging and user experience
- Web marketing, Social Media Marketing and traditional media.
- AdWords, online advertising and offline advertising.
- Public Relations, Strategic Alliances and Networks.
- Face to face selling.
- Identification of “quick fixes” you can take to improve your marketing
- Weekly, monthly, and quarterly tasks
We can work with you anywhere in NZ. Part funding may be available for some businesses.