How To Pick the Right Influencer for Your Brand

Influencers. Everyone is talking about them. Do you need to use them? And how do select the right influencer for your brand?

I this video we cover the following three main areas:

1.What is an Influencer?    Think about who you follow online – writers, media personalities, an expert in a specific field, a blog-  that is an Influencer, someone who can engage and mobilise their audience to take action such as buy a specific product, visit a website, attend an event.

2. The main three types of influencers and how to find out that types you are looking at.

2.How to select the right type of influencer for your brand

Rachel Klaver talks with Rachel Gronback, a social media micro influencer around how to spot the different types of influencers, and then how to match that with your brand objectives and needs.

If you want to know what else you should look out for, then please read this blog