Tell Me What Makes Your Business Special This is one of the first things I say when I talk to anyone about their business. And, unfortunately, it's rare that I get a confident answer back. (If you DO know what…
Six Essential Tips to Help Grow Your Business I've become good at sniffing them out - I'm sure you're not one of them - the business who believes they should be known as the best, but they are not, and…
Acknowledging Differences isn't Necessarily Racism Our world has got pretty fidgety about noticing differences. Write anything around culture - be it gender, race or sexuality, and you're in for a bit of trouble. So with a fair amount of trepidation,…
There has been a lot of press around the idea of children being raised by helicopter parents. Here at Identify we also talk about Helicopter Managers What happens when that type of parenting style begins to creep into our management…
I’m a huge believer of giving being central to businesses’ philosophy and values. It reminds us to stay customer focussed and helps us to see what we do as a service, more than a process. However I see so many…
One of the most common conversations I have with my smaller business clients is around the value they place on themselves and their services. Besides the fact there is often very much a lack of confidence when you are a…
New Zealand businesses are full of people who are excellent in what they do. We are known as a do-ing nation. We can create out of nothing, and tinker away at all things good and useful. However, in the end,…