8 Steps To Create a Really Good Facebook Ad
Being able to create a really good facebook ad for your business is key for many small businesses in New Zealand. Yes, you can get a marketing agency like us at Identify to do it for you - but if…
Does Your Business Need an Active Facebook Page?
tells you that you need an active facebook page before finding out what you do, get yourself another marketing strategist. Not all businesses need everything. Yes, you need to have all your own relaestate claimed (so claim that facebook, twitter…
When should you boost on Facebook.
Before you click on that button, find out when you should boost on Facebook. It's not as often as you might think! And it's often not the best way to spend your money! Let’s face it, it’s so easy to…
Chasing those Facebook likes? The latest changes to the FB algorithm and why it matters
Yup it's changed again! Here's all you need to know about the changes to the FB algorithm. What's changed? Facebook uses a combination of what they call Personal Signals & Universal Signals to identify authentic content. To put it simply…
Why You Should Care About NZ Social Media Influencers
WHY YOU SHOULD CARE ABOUT NZ SOCIAL MEDIA INFLUENCERS WARNING: THIS BLOG CONTAINS MENTIONS OF THE KARDASHIAN/JENNER FAMILY There is no question that the internet has made some radical changes in the way businesses advertise – and sometimes the pace…
I don’t want you to just LIKE me
I don't want you to just LIKE me Recently a post went live on the Identify Facebook page and a minute later, analytics told me that it had been seen by 5 people. I was over the moon. Why? Because of…
Why We Still Believe in Organic Reach in Facebook
Why We Still Believe in Organic Reach in Facebook Last week one of my team posted a rather innocuous quote on one of our facebook accounts (luckily it for me it was one of our 'in house' pages – my Parenting…
Six Essential Tips to Help Grow Your Business
Six Essential Tips to Help Grow Your Business I've become good at sniffing them out - I'm sure you're not one of them - the business who believes they should be known as the best, but they are not, and…