Keep up-to-date with marketing best practice for small businesses
If you run a service-based business, you need to think carefully about how you structure your services. Your approach is critical to building a sustainable
If I looked at 100 businesses like yours and read through their websites, blogs, and social media posts, what would make yours stand out? In
Everyone has the ability to close a sale within them. If you’re in charge of selling and know you need to improve your closing success,
I work with many clients who don’t enjoy social media. They don’t like using it personally, find it confusing for their business, and often feel
“We have one request,” one of my daughters said across the dinner table several years ago. “Just don’t join TikTok.” I ignored them. (Sorry girls!)
Whether it’s written down or not, all small businesses are running on strategy. It might be planned out, it might be “go with your gut,”
When you’re running a small business, it can feel like you’re spinning too many plates at once—managing clients, tracking leads, and keeping up with admin
I love using LinkedIn. It’s such a powerful platform for anyone targeting people in business. I don’t call it a business-to-business platform because everything on
As small business owners, time is our most valuable resource. Between managing clients, handling admin, and keeping up with marketing, there’s barely enough time to
I need to come clean. I’m writing this column with a tinge of hypocrisy. I do use testimonials in my marketing. They work. But it’s
VALUES: