Keep up-to-date with marketing best practice for small businesses
When you’re running a small business, it can feel like you’re spinning too many plates at once—managing clients, tracking leads, and keeping up with admin
I love using LinkedIn. It’s such a powerful platform for anyone targeting people in business. I don’t call it a business-to-business platform because everything on
As small business owners, time is our most valuable resource. Between managing clients, handling admin, and keeping up with marketing, there’s barely enough time to
I need to come clean. I’m writing this column with a tinge of hypocrisy. I do use testimonials in my marketing. They work. But it’s
Have you ever stopped to think about where your business and marketing efforts are actually taking you? I mean, really stopped and asked yourself: “Is
If there’s one thing I hate about the world of marketing is how ‘jargony’ it can be. Being able to market your business should be
A general quick-fix for most small business marketing is to ask, “are you sharing what you want people to hear, or sharing what they want
Content Marketing Strategy
How to Improve Your Content Marketing Strategy: Tips for Small Business Owners
July 31, 2024 Rachel Klaver IDENTIFIED, Marketing
Your content marketing strategy will underpin everything you create and say both online and offline for your business. The more we create content that aligns to our overall business goals, our values, our offer and our idea audience, the more we attract people with our content.
So many business owners are hesitant about using testimonials in marketing. They don’t want to be seen as cocky, that they are exploiting their clients,
When it comes to small business video marketing, one of the trickiest parts is figuring out what kind of video content you should be making.
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