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The Benefits of Working with a Marketing Consultant: How They Can Take Your Business to the Next Level

Thinking about hiring a marketing consultant? I’ve got you covered. All the time, I see businesses struggle through their own marketing. “Easy enough”, they think. Because truly, “how hard could it be?”. Unfortunately, for many of the businesses who take this DIY approach, the outcome is expensive, ineffective, and unmanageable marketing. 

If this is you, or if this is something you want to avoid, hiring a marketing consultant may be a game changer for you. Simply put, a marketing consultant is a professional who works with businesses to perfect their marketing. From the initial process of developing your marketing strategy, to implementing it, to reviewing its success, a marketing consultant will offer professional guidance and expert advice, to give your business what it needs to thrive.

Thanks to their expertise in consumer behaviour, market trends, and industry practices, a marketing consultant can help you expertly navigate the market. By conducting research to identify target demographics, analyse competitors, and evaluate your current marketing, they can provide you with comprehensive and specific support that aligns with your business objectives. 

Let’s explore some of the key advantages working with a marketing coach offers.

Benefits of working with a marketing consultant

  1. Expertise and Industry Knowledge

Of course, one of the foremost benefits of partnering with a marketing consultant is gaining access to their expertise and industry knowledge. Marketing consultants have years of experience working with businesses of all shapes and sizes, across all different industries. As part of their job, they have to stay up-to-date with the latest marketing trends, tools, and strategies. A marketing consultant understands what works and what doesn’t in an ever-shifting marketing landscape, giving you that competitive edge.

  1. Fresh Perspective and Objectivity

When you’re running a business, it’s easy to get stuck in a rut and become blind to new opportunities or flaws in your marketing strategy. One important benefit of hiring a marketing consultant is that they bring a fresh perspective and unbiased viewpoint to your business. They can identify areas that need improvement, uncover untapped marketing channels, and suggest innovative ideas to reach your target audience effectively. By having an outsider’s perspective, marketing consultants can offer objective feedback that will benefit your business in the long run.

  1. Cost-Effective Solutions

Let’s be real, hiring a full-time marketing team can be expensive, especially for small businesses or startups with limited budgets. On the other hand, working with a marketing consultant allows you to access top-tier talent without the costs of hiring and maintaining an in-house team. Marketing consultants offer flexible solutions, allowing you to scale your marketing efforts based on your budget and business objectives. They can work on a project basis or provide ongoing support, depending on your needs. This flexibility ensures you get the most value for your investment without the added expenses of employee benefits and overhead costs.

  1. Time-Saving and Focus

Running a business requires wearing multiple hats, and marketing often takes a backseat due to time constraints. By outsourcing your marketing needs to a consultant, you can free up your time and focus on core business activities. Marketing consultants take care of the research, planning, execution, and monitoring of your marketing strategies, allowing you to concentrate on what you do best – growing your business, amazing right!. With an expert handling your marketing, you can avoid pushing that marketing boulder up the hill completely and allocate your time more effectively.

  1. Measurable Results and ROI

A marketing consultant understands the importance of measurable results and return on investment (ROI). They employ various tools and analytics to track the performance of your marketing campaigns and provide real-time data on their effectiveness. By monitoring key performance indicators, such as website traffic, conversion rates, and customer engagement, a marketing consultant can optimise your strategies for maximum results. 

How a marketing consultant can help take your business to the next level

While there is no doubt that a marketing consultant can benefit your business, you may be thinking, “is it really worth it?”. Let’s look into how a marketing consultant can take your business to the next level.

  1. Developing a Comprehensive Marketing Strategy

A marketing consultant will begin by conducting an analysis of your business, target market, and competitors. They will identify your unique selling propositions, brand positioning, and marketing objectives. All of this is to help them develop the most important part of your marketing –  the strategy! A marketing strategy serves as a roadmap for your marketing, ensuring a cohesive and integrated approach. And, with their expert knowledge, your strategy is ensured to be comprehensive, specific, and detailed, taking your business to the next level.

  1. Implementing Effective Digital Marketing Strategies

Whether you like it or not, we are living in a digital age and having a strong online presence is crucial for business success. Luckily, if you’re not the most tech-savvy, a marketing consultant is sure to be well-versed in digital marketing and can help you navigate this complex channel. They can optimise your website for search engines, help create content, and develop social media campaigns to increase brand visibility. A marketing consultant leverages various digital channels to reach your target audience effectively and drive qualified traffic to your website. They also utilise email marketing, PPC advertising, and other online marketing techniques to generate leads and boost conversions.

  1. Branding and Positioning

A marketing consultant can assist you in developing your brand identity and asserting your position in the market. They help you define your brand values, mission, and unique selling points. By understanding your target audience’s needs and preferences, a marketing consultant helps you craft a compelling brand story that will resonate with your customer base. They ensure consistent messaging and brand visuals across all marketing channels, enhancing brand recognition and recall. With this kind of a well-defined brand and positioning, you can differentiate yourself from competitors, build customer loyalty, and take your business to another level.

  1. Targeted Marketing Campaigns

Marketing consultants specialise in creating targeted marketing campaigns that reach your ideal customers. By knowing the ins and outs of your target audience, they are able to develop highly targeted campaigns that speak directly to your customers’ pain points and buying habits. By delivering personalised messages through the appropriate channels, marketing consultants maximise your campaign’s impact and increase customer engagement.

  1. Continuous Optimization and Adaptation

The world of marketing is ever-evolving, with new trends and technologies emerging regularly. A marketing consultant stays on top of these changes and ensures your strategies remain optimised and are adapted to the latest industry practices. By staying ahead of the curve, marketing consultants help you maintain a competitive edge in the market and seize new opportunities as they arise!

How to find and hire the right marketing consultant for your business

So, how do you pick a marketing consultant? Let’s take a look:

  1. Define Your Goals and Budget

Before you start searching for a marketing consultant, clearly define your goals and budget. Understand what you want to achieve through your marketing efforts and how much you’re willing to invest. This clarity will help you narrow down your options and find a consultant that aligns with your needs.

  1. Research and Referrals

Start your search by researching marketing consultants in your industry or niche. Look for consultants with experience working with businesses similar to yours. Ask for referrals from other business owners or professionals in your network. Personal recommendations can be invaluable in finding a reputable and reliable marketing consultant.

  1. Review Their Portfolio and Case Studies

When evaluating potential marketing consultants, review their portfolio and case studies. Look for successful projects in your industry and assess their track record. This will give you an idea of their expertise and the results they’ve achieved for other clients. Pay attention to the strategies they implemented and the outcomes they delivered.

  1. Conduct Interviews and Assess Compatibility

Once you’ve shortlisted a few marketing consultants, schedule interviews with them. During the interviews, assess their communication style, problem-solving abilities, and industry knowledge. Discuss your goals and challenges, and see how they respond. It’s essential to find a marketing consultant who understands your business and can work well with your team.

  1. Ask for References and Check Reviews

Before making a final decision, ask for references from the marketing consultant’s previous clients. Reach out to these references and inquire about their experience working with the consultant. Additionally, check online reviews and testimonials to get a broader perspective on their reputation and client satisfaction.

  1. Define the Scope of Work and Expectations

Once you’ve selected a marketing consultant, clearly define the scope of work and expectations. Have a detailed discussion about the services they will provide, the timelines, and the deliverables. Ensure both parties are on the same page regarding goals, communication methods, and reporting.

Remember that finding the right marketing consultant is a crucial investment for your business. Take the time to evaluate your options thoroughly, and don’t hesitate to ask questions before making a decision.

Questions to ask before hiring a marketing consultant

When interviewing potential marketing consultants, consider asking the following questions to ensure they are the right fit for your business:

  1. Can you provide examples of successful marketing strategies you’ve implemented for businesses similar to mine?
  2. How do you stay updated with the latest marketing trends and industry best practices?
  3. What tools and analytics do you use to measure the success of marketing campaigns?
  4. How do you approach developing a marketing strategy tailored to my business?
  5. How do you collaborate with your clients and ensure effective communication?
  6. Can you provide references from your previous clients?
  7. How do you handle challenges and adapt strategies in response to market changes?

These questions will help you gauge the marketing consultant’s expertise, communication style, and ability to meet your business’s specific needs.

Common misconceptions about marketing consultants

Now, there are several misconceptions surrounding marketing consultants that are important to address:

  1. Marketing consultants are only for big businesses

Contrary to popular belief, marketing consultants are not only for big businesses with large budgets. Marketing consultants work with businesses of all sizes, including startups and small businesses. They offer flexible solutions that can be tailored to your budget and goals. If you’re a small business, it may very well be that hiring a marketing consultant is the right move for you!

  1. Marketing consultants are expensive and not worth the investment

While hiring a marketing consultant does involve a cost, it’s essential to consider the value they bring to your business. A marketing consultant can help you develop effective strategies, avoid costly mistakes, and generate measurable results,and they will save you time and money in the long run. Trust me, working with a good marketing consultant is an investment!

  1. Marketing consultants only focus on advertising

Marketing is not just advertising! Marketing consultants offer a wide range of services beyond advertising. Primarily, they help you develop marketing strategies that encompass various channels, including social media, content marketing, SEO, email marketing, and more. Their goal is to create an integrated approach that maximises your marketing efforts and reaches your target audience.

  1. Marketing consultants take over your marketing entirely

While marketing consultants can handle various aspects of your marketing, they don’t take over your marketing entirely. Instead, they work collaboratively with your team to develop and implement strategies. Marketing consultants provide guidance, insights, and support to empower your team and help them make informed decisions. Remember, you are hiring them; you are still in control! 

The cost of hiring a marketing consultant

The cost of hiring a marketing consultant can vary depending on several factors, including their experience, location, and the scope of work. At Identify we have two core offers for marketing strategies. Besides being able to book a one hour session with Rachel if you have a minor issue, you can also work in a blended learning capacity with the MAP IT MARKETING SCHOOL which gives you a full strategy and action plan training programme along with two one-on-one hours with Rachel to help get individualised help. 

This has been set at four low payments over four months and is designed for small business owners who can both work independently and be budget conscious.

Alternatively you can work with Rachel one-on-one over six sessions to write your strategy and plan together. This starts at $4995+ gst, and can be up to 50% fundable through the Regional Business Partners fund if you are New Zealand based. If this fits you best, get in contact with Rachel to check we’re the right fit for you.

Our goal is for you to get a return on your investment with us as soon as possible and see greater profits, growth and sales from the work we do together in every capacity. 

 

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