You can effectively use Active Campaign to reengage with your list on Facebook, creating custom audiences for better targeted advertising. Some of your customers may choose not to open every email or it is simply not their preferred medium. This…
Marketing automation can really help your e commerce business grow. Using Active Campaign with Shopify sites can help you target the right type of client at the right time. Thanks to Active Campaign’s Deep Data Integration, Shopify users will find…
If you like the sound of using marketing automation for your business, but really don’t know what it is, then read on! Not all of us can be “early adopters” and know what everything means. We work with a lot…
Planning email marketing for businesses effectively can see you get new clients almost by magic, after you’ve allowed the marketing to nurture and prepare them for making a purchase. Email can be a very powerful medium for your business. That…
If you're wanting to grow your business as a member of Facebook groups, here's some of the learning and lessons I've gained over the last few years of doing just that. I sometimes see other business owners falling for exactly…
When I sit down with a business owner to plan their digital marketing, we spend as much time as possible on social media marketing tools and systems. Implementing the right tools and processes will free up a business owner to…
Why do people say there are types of marketing that are dead? Normally it's due to one of three things They used the wrong type for their business They didn't have an overall strategy for what they used They used…
Short sales meetings changed our lives here in our marketing agency in Orewa. They gave both us, and our potential clients a great intro into working together. They also helped us zero in on the people ready to take action.…
Need Marketing Help? Be prepared to answer these questions. We often get clients approaching us to get immediate results, often because they've suddenly gone quiet, or they are getting worried about how busy they are. The unfortunate truth is most…
Why Marketing and Sales Must Work Better Last week I was chatting to my colleague Tim Jones around building effective businesses. While I focus on marketing as my “what makes us different” to clients – his focus is on sales.…