From Chaotic Hard Work to Calm Confidence and Increased Profits Emily Anderson owner of Plazmart NZ plazmart.co.nz Emily Anderson is a Mum who started her small business, Plazmart, to bring in 'a few hundred dollars a month' when her first…
Before I (Rachel Klaver) started Identify, I was an early childhood facilitator, going around New Zealand to early childhood centres to help in areas of literacy, numeracy, children’s behaviour, leadership and team dynamics. From this experience, I have become somewhat…
When choosing a CRM / marketing automation solution for you business, it’s really important to take a look at what your requirements are before just selecting the one that’s in front of you. We use Zoho CRM or Zoho One…
You’ve just put up a blog and you’re excited to share your thoughts with the world. You think that a great content will naturally lead people to your site. Yes, they will. But do you know that there is so…
You can effectively use Active Campaign to reengage with your list on Facebook, creating custom audiences for better targeted advertising. Some of your customers may choose not to open every email or it is simply not their preferred medium. This…
Marketing automation can really help your e commerce business grow. Using Active Campaign with Shopify sites can help you target the right type of client at the right time. Thanks to Active Campaign’s Deep Data Integration, Shopify users will find…
If you like the sound of using marketing automation for your business, but really don’t know what it is, then read on! Not all of us can be “early adopters” and know what everything means. We work with a lot…
Planning email marketing for businesses effectively can see you get new clients almost by magic, after you’ve allowed the marketing to nurture and prepare them for making a purchase. Email can be a very powerful medium for your business. That…
When content marketing works, you’ll get ongoing lead conversions in your small business that feel like they are “almost by magic”. To get to that point we need to look at ensuring our message is super clear, our audience is…
Being able to create a really good facebook ad for your business is key for many small businesses in New Zealand. Yes, you can get a marketing agency like us at Identify to do it for you - but if…