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I need to come clean. I’m writing this column with a tinge of hypocrisy. I do use testimonials in my marketing. They work. But it’s
Content Marketing Strategy
How to Improve Your Content Marketing Strategy: Tips for Small Business Owners
July 31, 2024 Rachel Klaver IDENTIFIED, Marketing
Your content marketing strategy will underpin everything you create and say both online and offline for your business. The more we create content that aligns to our overall business goals, our values, our offer and our idea audience, the more we attract people with our content.
So many business owners are hesitant about using testimonials in marketing. They don’t want to be seen as cocky, that they are exploiting their clients,
When it comes to small business video marketing, one of the trickiest parts is figuring out what kind of video content you should be making.
The holiday season has officially passed and it’s time to start fresh — it’s time to update your small business website. I understand, websites are
When it comes to digital marketing, so much of the focus is on the flashy stuff, such as social media, videos, and other content marketing,
Welcome to Content Marketing 101! Let’s get down to business. Content marketing is an approach to marketing that revolves around the creation of content, such
As a marketing coach who works with small business owners, I’ve seen firsthand the challenges that come with content marketing on social media. Despite their
VALUES: