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We need to talk about marketing with ChatGPT and the growth of AI tools designed to solve all your marketing problems with just a few
Every time I see someone promising “30 days of content ideas” or a “plug-and-play content calendar to get your marketing sorted in an hour,” I
Ever found yourself staring at a blank screen, knowing it’s time to create content, but feeling utterly stuck? That sinking, empty paralysis isn’t just frustrating—it’s
If I looked at 100 businesses like yours and read through their websites, blogs, and social media posts, what would make yours stand out? In
“We have one request,” one of my daughters said across the dinner table several years ago. “Just don’t join TikTok.” I ignored them. (Sorry girls!)
I need to come clean. I’m writing this column with a tinge of hypocrisy. I do use testimonials in my marketing. They work. But it’s
Content Marketing Strategy
How to Improve Your Content Marketing Strategy: Tips for Small Business Owners
July 31, 2024 Rachel Klaver IDENTIFIED, Marketing
Your content marketing strategy will underpin everything you create and say both online and offline for your business. The more we create content that aligns to our overall business goals, our values, our offer and our idea audience, the more we attract people with our content.
So many business owners are hesitant about using testimonials in marketing. They don’t want to be seen as cocky, that they are exploiting their clients,
When it comes to small business video marketing, one of the trickiest parts is figuring out what kind of video content you should be making.
The holiday season has officially passed and it’s time to start fresh — it’s time to update your small business website. I understand, websites are