If you're wanting to use email marketing to help grow your business, there are heaps of different ways that you can frame an email to attract your ideal clients. Email marketing is all about building a relationship and building trust…
It’s super easy to join up to any automation platform and get started. However there is a difference between starting, and setting it up so that it becomes the super effective tool you hoped it would be to grow your…
Active Campaign is our favourite marketing automation tool for small to medium businesses in New Zealand. (and beyond.) We became consultants in it in 2017, after we personally trialed it for a year for our own business. Active Campaign isn’t…
You can effectively use Active Campaign to reengage with your list on Facebook, creating custom audiences for better targeted advertising. Some of your customers may choose not to open every email or it is simply not their preferred medium. This…
Planning email marketing for businesses effectively can see you get new clients almost by magic, after you’ve allowed the marketing to nurture and prepare them for making a purchase. Email can be a very powerful medium for your business. That…
When I sit down with a business owner to plan their digital marketing, we spend as much time as possible on social media marketing tools and systems. Implementing the right tools and processes will free up a business owner to…