Do you have fear of video? I totally get it. Being in front of a camera to promote your business isn’t everybody’s idea of a fun day out. The limelight isn’t for everyone and if it’s something you’ve never done…
From Chaotic Hard Work to Calm Confidence and Increased Profits Emily Anderson owner of Plazmart NZ plazmart.co.nz Emily Anderson is a Mum who started her small business, Plazmart, to bring in 'a few hundred dollars a month' when her first…
Before I (Rachel Klaver) started Identify, I was an early childhood facilitator, going around New Zealand to early childhood centres to help in areas of literacy, numeracy, children’s behaviour, leadership and team dynamics. From this experience, I have become somewhat…
I have been writing blogs for over 20 years. Which seems crazy! And yes, I can see you thinking about what year we are in now and wondering if there were even blogs that long ago – there were. I…
If your business services a local area, it can be fairly easy to get some quick wins to bring in customers. However local businesses are run on the good words and word of mouth referrals of your happy customers so…
I love using LinkedIn. It is such a powerful platform to help anyone that's targeting people in business. I don't call it a business to business platform because everything in LinkedIn is all about developing trust between individuals and I…
There’s a whole lot of things that marketers, including myself, will often ask and talk to you about if I want to help you create a marketing strategy. People are often surprised at how much information we need to know…
If you’re a solopreneur growing a business in New Zealand you want to be able to do as much as you can yourself, without having to get new employees or team members to keep your costs low. The idea that…
Besides the blank stares I get when asking a group to tell me what marketing automation actually IS, the next black people have is understanding why it can benefit your business. Nearly every business will find huge benefits in using…
Marketing automation can really help your e commerce business grow. Using Active Campaign with Shopify sites can help you target the right type of client at the right time. Thanks to Active Campaign’s Deep Data Integration, Shopify users will find…