Ever found yourself staring at a blank screen, knowing it’s time to create content, but feeling utterly stuck? That sinking, empty paralysis isn’t just frustrating—it’s a real barrier to connecting with your audience and growing your business. Let’s talk about how to break free from that block and start creating content again.
First, let’s be honest. Some days, content creation feels like pushing a boulder uphill. It’s normal to have an off day now and then, and it’s okay to step back and regroup. But when that stuck feeling becomes the norm, it’s time to address what’s really going on. For me, a content marketing block often comes when I’m overwhelmed, overthinking, or juggling too much.
Last year, I hit a serious block with my podcast. I’d planned 20 episodes but couldn’t bring myself to record them. We’d just relocated, my offers had shifted, and I lacked clear systems to support my creativity. What helped me get back on track was re-establishing my love for the podcast, reminding myself of its impact, and setting aside time to create with intention. The same principles apply to any type of content creation.
Why Do Content Blocks Happen?
Sometimes the problem lies in fear of failure, having too many ideas, or trying to make everything perfect. Watching endless “how-to” videos and obsessing over every detail can sap the joy and creativity from your process. I’ve been there—overanalyzing every TikTok post until I lost the fun of experimenting.
Other times, external factors like big life changes or burnout are the culprits. While it’s important to acknowledge those challenges, they can’t be your reason to avoid content forever. At some point, action is the only way forward. And here’s the thing—action doesn’t have to be perfect. In fact, starting messy is often the key to getting unstuck
Steps to Break Through Content Paralysis
1. Start Small and Simple
When you’re overwhelmed, done is better than perfect. Pick one small thing to write about—a question a client asked, a recent experience, or even a mini rant about something relatable. For example, when someone criticized my hair in an ad, I turned it into a post about how women’s appearances are unfairly judged. It was quick, honest, and resonated with my audience.
If you’re a product-based business, share how you use your product in daily life. Got a unique hack for your coffee mug or a quirky use for a diffuser? Share it. Small, everyday stories can have a big impact.
2. Batch in Stages
Trying to create, edit, and finalize content all at once is exhausting. Instead, break it into manageable stages. Start by brainstorming a list of ideas. Then, plan and script your content in a separate session. Later, batch-create videos, posts, or graphics. Finally, set aside another time to edit and polish. Working in focused stages keeps the process less overwhelming and more productive.
This week, I used this method to create 40 videos and a couple of podcast episodes. None of them are edited yet, but that’s a task for another day. By separating the steps, I avoid burnout and keep the momentum going.
3. Use Tools to Your Advantage
ChatGPT has become one of my favorite tools for idea generation and structure. I feed it my psychographic profile, brainstorms, or even fragmented ideas and ask for suggestions. While I don’t let it write my posts, I use it as a sounding board to organize my thoughts or outline a concept. It’s especially helpful for tasks my ADHD brain struggles with, like turning a rough idea into a structured plan.
4. Repurpose Old Content
When creativity feels impossible, revisit your archives. Pull out a post or piece of content from six months (or even years) ago and update it. Repurposing is a quick way to get back in the content marketing flow without starting from scratch.
5. Experiment with Voice and Format
If writing feels hard, speak your ideas instead. Use a voice recorder or dictate into ChatGPT to capture your thoughts conversationally. For many people, speaking is more natural and less intimidating than writing. Once transcribed, you can refine the text into a post or article.
A Quick Challenge to Get You Started
If you’re stuck right now, try this: Think of a question someone asked you recently—whether it’s a client, a colleague, or even your child. Write a two-to-three-sentence answer. Keep it simple, and don’t overthink it. The goal is to take action, no matter how small.
Action is the antidote to paralysis. Even if what you create feels imperfect, the act of doing will clear the block and make the next step easier. Remember, your audience values authenticity over perfection, and your “ordinary” is someone else’s inspiration.
What’s your first step going to be? Share it with me—I’d love to hear how you’re tackling your content marketing block.
