Content Marketing Accelerator (1 day workshop)

Create content people remember

Be chosen in a sea of marketing messages

with the Content Marketing Accelerator

It's never been easier to create content (one prompt = done)

Writing content is easy now. AI can do it in seconds.

But writing content that gets remembered, builds trust, gets people to choose you, and makes your work impossible to ignore?
That’s what brings the sales in.

Creating content is not the same thing as creating connection.
Or creating desire.
Or trust.
Or a reason to buy from you.

You can post every day and still be invisible.

The answer is not more volume, clever hooks, or better AI prompts.

Marketing only works when it’s centred around human-to-human connection.

It’s about you finding excitement and joy in what you are selling
and then sharing that with a waiting audience.

When your marketing feels good to do, it works.
And you can absolutely learn how to do that.

Book a free content audit with Rachel Klaver

Tools work best in the hands of an expert

And the expert is you.

You already have the best picture of who needs to work with you and why.

Your brain, your experience, knowledge and perspective have the answers
You just need an expert in marketing and messaging to help you find it.

That’s the work we do in the Content Marketing Accelerator.
I help you uncover the right message so every tool you use actually works. (including AI!)

This is the work I've done with over a thousand small business owners

I’ve watched what works (and what doesn’t), and what creates real momentum.

I can tell you with complete certainty:
Your voice, your perspective, your way of thinking, your way of explaining things? That is the difference between being another business online and being the business people choose.

This is the work I’ve built my career around.
Helping you strip away the noise, find the message that’s really yours, and use it with confidence.
Because this work changes everything

Unlike most messaging work, we don’t stop at one audience or one message — we map what your buyer needs to hear at every stage of their journey so your marketing finally moves people toward buying.

What you’ll actually get from the Content Marketing Accelerator

Once clarity clicks into place, the next step is building the rhythm. That’s where ongoing support makes all the difference.

Here's how it all fits together

A DAY TOGETHER

In one focused, powerful day, we build your psychology-backed content strategy. You’ll map your message, sharpen your audience, and create a plan that fits how you think and work.

ONGOING COACHING

Over six months (recommended), you’ll build the habits, skills, and systems that make your marketing feel natural. The first month is on me, so you start with momentum.

THE IMPACT

A message you trust. Direction you’re clear on. Systems that save you time. Evergreen content that keeps working. And a marketing rhythm you will maintain.

All the nitty gritty details:

How much does this cost?

For the one day in-person workshop (which includes all materials, my training), AND a month of weekly post workshop support, the investment is $800+gst NZD per person. There is a limit of two people from any one business attending. If you are attending an IN PERSON face to face session I also cover our food for the day.

Is there funding available?

This workshop is registered with the Regional Business Partner Network. To explore if your business may be eligible for support, contact us so we can put you in touch with your local Regional Business Growth Advisor if appropriate to discuss further. If you continue with the group content coaching that is not part of the funding.

Do I have to join the coaching after the workshop?

No. You don’t have to. But I’ve seen this again and again: the Accelerator gives you the strategy, and the coaching gives you the momentum. If you want your marketing to actually stick, six months of support makes all the difference. I’ll never pressure you. But I’ll always encourage you to do what gets the best results — and ongoing support does.

What are the dates?

Currently the dates are as follows: ONLINE: February 12 2026, MANGAWHAI 3RD March 2026, DARGAVILLE 4th March 2026, ONLINE: May 14th 2026, ONLINE: July 30.

How many will be attending?

The maximum number of people at any one event will be 20 (or 12 businesses) . This is to ensure I can deliver a quality level of service and give you all individual attention.

What exactly is the Content Marketing Accelerator?

It’s a one-day, psychology-backed workshop I (Rachel Klaver) teach in person. Together we build your content strategy, refine your message, and map out a plan that feels doable and aligned with how you work.

Do I need to know how to use AI before this workshop?

No. I’ll show you exactly how to use AI without losing your voice. My approach is personalised — I’ve taught thousands of business owners how to use AI as a tool, not as a replacement for their personality.

I’ve bought courses before and not finished them. What makes this different?

Because you’re not learning from videos — you’re working directly with me, Rachel Klaver. We sit down together and build the plan in real time. You leave with clarity and direction, not unfinished modules.

Do I have to commit to six months of coaching afterwards?

No. But many people choose to continue working with me because the rhythm and accountability make a huge difference to their results. It’s entirely your choice — there’s never pressure.

Is this only for people who like social media?

No. My content strategy approach works across platforms — email, blogs, podcasts, video, social media, whatever fits your strengths. I help you choose the platforms that work for you.

Will this help if I already have a marketing plan?

Yes. Many people come in with a plan that’s either too vague, too complicated, or not backed by human psychology. We tighten it, simplify it, and turn it into something you can actually follow — and that your audience will respond to.

What if I’m shy, introverted, or hate being on camera?

Great. You don’t need to change your personality to market your business. We’ll create a strategy that works with how you naturally communicate, not against it. Quiet marketing can be incredibly powerful.

Who is this workshop best suited for?

Business owners who want to learn directly from me — someone who specialises in audience psychology, message clarity, and content strategy that leads to sales. If you want clarity and confidence in your marketing, you're in the right place.

How much time will I need after the workshop?

Most people spend 1–2 hours a week implementing their strategy. The point of the Accelerator is to give you clarity so you stop wasting time on guesswork or content that doesn’t land. (Some people opt to fast track by spending a bit more time initially

What results can I expect from the Content Marketing Accelerator?

You’ll leave with a clear message, a content plan, and a marketing pathway that feels achievable. Most people feel more confident, more consistent, and finally understand why their marketing hasn’t been working — and what to do next.

About Rachel Klaver

Rachel Klaver is a New Zealand marketing strategist who specialises in content psychology, audience clarity, and sustainable marketing systems for small business owners. She’s worked with thousands of businesses across Aotearoa and is known for her highly practical, deeply human approach to teaching content marketing.

Know your marketing is working for you

When you leave, I want you feeling clear, confident, and in control of what your content needs to do next.
You’ll know exactly how marketing grows your business — and exactly how you’re going to make it happen.

Start today with a look at your current state

Testimonials

Wonder what it's like to work with me?

Here’s a few words from some of my past clients

I found Rachel's content training SO valuable – I'm actually a writer already (we have a thought leadership/book business) but really struggle with creating more marketing focused content and doing the kind of content and marketing that actually drives people to work with us instead of just giving value. She helped me tweak what I was doing to be way more effective, and taught me some great frameworks and strategies for achieving what we want to achieve with our marketing. I got everything I wanted and have already recommended her to a few people

It has been really useful. I've learnt how to structure my marketing to make more sense of what I am doing. I'm using new tools and techniques Rachel inspires by doing what she is teaching and it is great to see what she has taught me in her own marketing as an example of how to use what she has taught. As a one woman business where you have to do everything, it has felt like I have support to sort my systems and create content for my business, so Yes, I have got everything I hoped out of it, and more. I have recommended it to my friends in New Zealand and also mentioned Rachel to international colleagues. Anyone who does this program will feel supported, inspired and have actionable outcomes.