Getting to the Core of Your Marketing Strategy

We’re often so busy working out how to market our business we forget to ensure we are marketing the right things!

The information in this video is exactly the same process we work through with every one of our clients – to help them focus and make the most of their marketing.

Take a look through, work through with with me, and then please do email me your findings.

I’d love to hear from you!

[email protected]

Rachel Klaver

Identify

5.0

Based on 89 reviews

Louise Sturgess

2020-08-14T04:45:55+0000

participate in a really engaging webinar hosted by Rachel this week - would totally recommend getting some advice from... this lady!read more

Les Marsh

2020-08-12T04:57:03+0000

WOW!.....what a ride this last two days have been while doing the MAP IT online training with Rachel. A huge THANK YOU... for imparting your extensive knowledge to us marketing geeks. Not only was it so informative, full of magic ideas and tricks to help us grow our respective businesses, you also made it fun. Loved your humor too. Regards, Les.read more

Nicola Todd

2020-08-03T02:07:08+0000

I really enjoyed the MAP IT training Day with Rachel. I have already implemented some things that I learned and came... away inspired to refocus on marketing my small business. Thanks Rachel for a terrific day!read more

Christie Goodwin

2020-07-29T09:25:15+0000

Really enjoyed the MAP IT - Marketing Training for Small Business Owners - learnt about a lot of usefuls tools... available, gained heaps of food for thought in regards to where I want to go with my business and how I want to market it. I also enjoyed Rachels humour - quite a few 'laugh out loud' moments 🙂read more

Rose Bryant

2020-07-28T08:15:27+0000

Thank you Rachel for your time today and sharing all your knowledge and expertise with us. It was a pleasure to attend... and have someone who was funny, interesting and so passionate about what you do. I throughly enjoyed it thank you.😊read more

Jolie Hopping

2020-07-28T08:03:55+0000

I attended the MAP IT course today in Hamilton and found it very informative and I can't wait to apply some of the... things I learnt to my own business - Jitterbugs Dance Lessons. Rachel is a great presentor with a bubbly, fun personality. Would highly reccomend😀read more

Patricia Harvey

2020-07-28T08:02:23+0000

I got to listen to this amazing lady today as she shared her wisdom with us all. Rachel made things real again, it... feels like the pressure to be perfect in the social media world has been lifted, and I've connected to what all this social media jazz is about. Honestly, I'm really looking forward to the new way I now see marketing. Thanks Rachelread more

Lyn Eder

2020-05-23T04:49:07+0000

Rachel Klaver has been so incredibly generous to share her knowledge and time on her webinars for free. A legend!

Paula Breen

2020-05-19T09:12:51+0000

Have done several of Rachel's webinars now - thoroughly recommend, I'm looking forward to working more with Identify 👠👠👠

Kaaren Dooher

2020-04-23T21:27:06+0000

I highly recommend Rachel as a Super Coach. Her MAP IT course is A-MAZ-ing! Really down-to-earth without all the... Rah-Rah.read more

Anél Heyman

2020-04-23T02:07:55+0000

Rachel's webinar over the last 3 days was fantastic! Packed with so much information and tips and presented in a fun... and interactive way. I can definitely see how these tools will help my business and can't wait to start working through her 'toolbox'. Thanks Rachel! :-)read more

Caroline Gatenby

2020-04-22T06:58:32+0000

Great useable information, delivered in a fun relaxed way

Tania Candy

2020-04-22T03:52:44+0000

Highly Recommend to All, I loved the Map It Webinar, Easy to join, interact, in a friendly safe environment. Hands on... and so informative with useful tools and resources. Rachel is a Tower of knowledge and fun and friendly and really cares about SME! Thanks so much I would do another Webinar in a heartbeat and highly recommend to others!read more

Petra Hewitt

2020-04-22T03:24:36+0000

loved Rachels no pressue webinar and amazed in how much information she shared in such a friendly fun manner. I got so... much out of this. thank you so much Rachel!!!read more

Liberty Healthcare NZ

2020-04-22T02:55:40+0000

Rachel is awesome! I've learned so much from her and I highly recommend her for your marketing needs. She's... knowledgeable and a very accommodating. -Mel Tebiaread more

Iain McManus

2020-04-22T02:25:37+0000

Completed MAP IT with Rachel Klaver of Identify today. Rachel is awesome - she gave us lots of great tips, pointed us... in the direction of lots of free and low cost tools to help us with our marketing, and lots more besides to think about, all presented in an entertaining, accessible and authentic way. If you need some marketing advice, and want to work with someone who is not only onto it, but genuine and down-to-earth to boot, give her a call, or sign up for one of her MAP IT webinars to see what you think.read more

Luan Rose

2020-04-22T01:56:38+0000

Rachel is an absolute angel - and what she doesn't know about marketing you can put on a postage stamp - and still have... room! She explains things really well, in layman terms, and I recommend that everyone who has a business to market should do this course!read more

Matt Turner

2020-04-22T01:30:49+0000

I cannot speak highly enough of Rachel Klaver at Identify. Her experience is evident and she understands what makes... marketing work -- it is people, it is people, it is people. Thanks Rachel for sharing your passion and putting a fire under my tail.read more

Sue Ollerton

2020-03-25T22:49:04+0000

Can highly recommend attending one of Rrachel's MAP IT sessions, learnt so much about how to promote your business,... especially using social media and all the useful tips and the other platforms to use! Rachel was amazing with how she had to make changes from an actual event to a virtual event! Never thought I could sit and watch a webinar for most of the day as had other meetings to attend, but Rachel kept it very well humoured and entertaining with her singing. Made light of a very stressful day for everyone. I was so delighted to listen to the webinar for the day! Rachel is very knowledgeable, inspirational and explains everything very easy for everyone to understand.read more

Julie Keegan

2020-03-25T07:11:38+0000

Rachel provides a refreshing perspective on marketing and packed a lot of amazing tools and lessons into MAP IT. It is... well worth investing the time to do this session if you get the opportunity in your area. Working with Rachel puts you in the headspace for success, and motivates you to achieve more for the people you serve.read more

Sophia Sharpe

2020-03-25T06:39:55+0000

Highly recommend Rachel's MAP IT Free marketing seminar. I feel like I got a huge amount of value. What I really... appreciated were her specific tips about how social media apps and algorithms really work. Should I boost Facebook posts? What should my front page look like and what should it do/offer? Should I be on Linked In? How do I use Zoho, Pixel and other tools? A lot of people who are in marketing just say; use this, do this. Rachel is specific and practical. I came away with quite a few action points. I didn't think I'd bother sticking around for an entire day webinar - but I didn't want to miss any of it and I think all the other participants felt the same!read more

Deziree Taylor

2020-03-12T03:41:51+0000

I had a great day at MAP IT Whangarei on Wednesday 11th March. I learned a whole lot more than I expected to. Rachel is... funny and clever, able to get the message across in a fun way and made the learning easy. I definitely recommend MAP IT to anyone, either starting out or working with social media or websites. ⭐️⭐️⭐️⭐️⭐️read more

Joanne Gardner

2020-03-12T03:41:13+0000

Map IT yesterday was really worth it. So many tools/apps and advice to be applied to my website and social media... accounts. Thank you Rachel, you made me think, you challenged me to new points of view and gave me an opportunity to grow my business. Braveweb Agency is forever grateful.read more

Helen MacLean

2020-03-11T07:00:57+0000

I came away a little less daunted of marketing, getting a plan together from Rachel's direction.

Janine Ihaka

2020-03-11T06:36:35+0000

I recommend you sign up and grab that seat. I had little sleep but was completely engaged the whole time. Thank you... for the wicked tips, tools of the social media trade and shared knowledge. All delivered in a humorous way. You know your product. Thank you Rachel Klaver of MAP IT.read more

Penelope Kay

2020-02-22T02:45:31+0000

Rachel is no BS, straight to the point and clear in her message. It was awesome.

Karina Faith

2020-02-20T01:16:30+0000

Fabulous marketing conference yesterday hosted by Rachel Klaver - fantastic content, she really adds great value & I... highly recommend Identify Marketing especially if you're new to the whole idea of having a marketing strategy, or if you're a Solo/mompreneur like me looking to improve positive engagement on your Social Media. Big Thanks Rachel.read more

Sara Matheson

2020-02-19T16:39:56+0000

Got lots of cool , easy to implement, tips from today’s Mapit course in Taranaki !

Karen Macdonald

2020-02-19T04:39:26+0000

Brilliant day with Rachel at her MAP IT Seminar today! Incredibly informative and motivating! Highly recommend for... any business!read more

Liz Tibbutt

2020-02-14T20:34:33+0000

Great seminar, presented with energy and warmth. 10/10

Corey Hinde

2020-01-13T01:10:02+0000

Rachel and the team are total pros... in the digital marketing space it's not easy to find people of this quality! I... recommend Rachel and her team!read more

Judith Ramage Paterson

2019-11-12T04:49:06+0000

I was not only blown away by the amount of fabulous information that was shared at the MAP IT workshop but incredibly... entertained by Rachel's presentation style. 😁 I've owned and run a business successfully, for many years, and I also know that in order to continue to make forward steps there are always new things to learn! Rachel's generosity of spirit in sharing so many great tips was brilliant and I'm thrilled to be able to recommend her to anybody, at any stage of their business career. 🤗read more

Ruth Nicholson

2019-11-06T04:59:21+0000

This lady really knows her stuff. We'll worth taking the day off from my business. I'll be back for your services.

Mia E Turner

2019-10-22T09:41:54+0000

This free one day marketing strategy seminar was AMAZING! Packed full of relevant information, which was easy to digest... and easy to implement upon leaving the session. Big thanks to Rachel Klaver for delivering this. I've already recommended you to people I know :)read more

Gail Page

2019-10-16T01:59:25+0000

Thanks Rachel for demystify a lot of 'tech' speak for me and presenting the material in such a digestible way. I love... your slightly kooky way of delivering too. You had us all in stitches while we learned heaps. Always the best way to embed the learning and make it fun. Highly recommend the workshop 🙂read more

Rochelle Cooper-Free

2019-10-10T23:27:18+0000

Loved, loved, loved the MAP IT event in Tauranga. Learnt so much and loved the way Rachel presented. It was a really... fun, informative day.read more

Kate Anderson

2019-10-10T20:54:35+0000

Thank you Rachel for an engaging and information-filled day at MAP IT in Tauranga. There was a lot to cover, but you... did it in a funny and friendly way. Highly recommended to anyone wanting to learn about marketing their business online.read more

Raewyn Berry

2019-10-09T08:26:30+0000

I really enjoyed the MAP IT workshop with Rachel. I learnt so much information that I can put to use straightaway,... presented in an easy to understand way. Thanks.read more

Rhonda McLeod

2019-09-25T22:45:49+0000

Yesterday I attended the Map it course and thank you Rachel it was fantastic. Full with lots of information and very... engaging. I would highly recommend this course.read more

Kate Dumitru

2019-09-25T22:10:05+0000

I was lucky enough to get a spot to this amazing workshop held by Rachel. It was a fantastic session! She has such an... amazing way of passing on her knowledge about marketing, engaging people and making the subject so attractive helping people to put in practice the concept and grow their business. Thank you Rachel!read more

Kelsey Horne

2019-09-25T21:12:32+0000

Loved the Map-it method. Easy to follow and engagingly presented. Excited to incorporate it.

Kristin Fenton

2019-09-25T09:14:16+0000

I have just spent a great day in Christchurch learning how to grow my business with MapIt. The session was relaxed,... engaging and best of all, I learned a heap! I'm looking forward to getting stuck in and promoting my business through the right channels to turn leads into sales. Thanks Rachel!read more

Janet Stott

2019-09-25T08:50:32+0000

I was lucky enough to have sat in on a MAPIT workshop today. Thanks Rachel, it was so full of useful information that I... can start working on tomorrow.read more

Tracey Jack

2019-09-25T08:41:18+0000

I attended the MAP IT course today. Useful and practical information in an understandable and entertaining format. If... you get the chance to attend one, take it!read more

Anita Croft

2019-09-25T07:14:50+0000

I just attended a MAP IT workshop and found it very beneficial. Rachel is a very engaging and funny presenter who kept... me engaged throughout the workshop. There was no 'pushy' sales line, just a willingness to share her knowledge. Thank you Rachelread more

Trevor Keohane

2019-09-25T06:58:47+0000

Just had the good fortune to attend a MAP IT workshop. Rachel is a very knowledgable and informative presenter with an... engaging delivery style. Highly recommend the workshop to both old and new marketing hands.read more

Cheryl Scanlan

2019-09-25T06:43:15+0000

Today I attended the MAP IT in CHCH, Rachel was absolutely wonderful. Her energy and no BS approach really connected... with me. Great speaker, funny and everything just made sense. This is a FREE course and there really is no strings attached, yes, there is a pitch but Rachel really does just want to see you do wonderful things with your Marketing, and there is absolutely no pressure whatsoever from her to sign up. What I found wonderful was that by attending this FREE seminar today we are offered a "special price" but (AND WAIT FOR IT) there is no time limit to when you must sign up, She encourages you to develop your skills and if you need her, well she is there for you. Whether it is in a week, a month or a year or two down the line. Well done Rachel. Hands down one of the best seminars I have attended. Thank youread more

Carley Heather Smuts

2019-09-12T21:53:26+0000

I highly recommend Rachel's Map It free course and I am so pleased that she came all the way up to see us in Kerikeri.... The course is jam packed with useful tips and information that I am applying to my business. It is great to have an action plan that I can work from. Rachel is a great presenter and the 6 hours flew by! Thank you so much Rachel.read more

Debbie Stowe

2019-09-06T08:47:42+0000

Thank you Rachel for sharing your knowledge and breaking it down for us:-) You are very approachable and have a great... way of explaining an area of my business that needs my focus that I had put into the 'too hard basket'.read more

Judy Terry

2019-09-05T04:31:31+0000

I attended a course earlier this year but had several interruptions and knew I had missed something special so booked... in again and got some help to manage my business so I could be fully engaged and wow, so worth it! Rachel gives so much of herself and as others have said is so dynamic in her delivery. I have already recommended her to 3 friends today who missed out and encouraged them to travel to Auckland or Tauranga for the next one! Don't be fooled by the "free event" - it is not hard sell and just packed with information you would pay huge money for! If you get a chance - GOread more

Ruth Lawton

2019-09-04T07:14:17+0000

What a thoroughly fantastic day & so well spent on the MAP IT free course. I thought I was pretty clued up about the... tools that are available when it comes to marketing on social media, oh how wrong could I have been. I learnt so, so much today. Rachel is engaging, gregarious & generous, sharing so much information. I thought if I learned one thing from today it would have been worth it, instead I have copious amounts of ‘new information’ that I cannot wait to delve into. If one of these courses comes to your area ‘do it’, you will not be disappointed 😄read more

Paulette Scrooby

2019-09-04T02:07:46+0000

The free 1 day MAP IT workshop was excellent. Jam packed with useful info, Rachel was a great presenter and very... generous with her share of knowledge and the option to take up further support. A day well spentread more

Beth Stone

2019-09-04T01:35:50+0000

Thee seminar was great fun and learning was engaging. Even tho I am a total non techo I left feeling that I can do... it. Thanks Rachelread more

Alicja Szostek

2019-09-04T00:53:03+0000

Rachel is fabulous, fun and engaging speaker. She is very realistic, down to earth and speaks by her own experience. I... recommend to attend her MAP IT free course to get the knowledge and directions how to navigate thru digital marketing. In the last few weeks I have attended 3 different seminars/courses about digital marketing and Rachel's one was the most valuable with step by step explanation what and why the business need to set up successful digital marketing. Thank you Rachel.read more

Teresa Watkins

2019-09-03T09:12:04+0000

Todays workshop was great, valuable content (even as a website design company) and you're a very fun presenter which I... really liked - great sense of humour which makes it far from boring with lots of laughs. Thank you Rachaelread more

Diana Hardwick-Smith

2019-09-03T09:06:36+0000

I like Rachel's honesty, stories and experiences which are very real. I have come away inspired and am determine to... make the most of the many resources Rachel has generously provided to help give a kick start. Her MAP IT workshop was attended by a range from novices to those with many years of business experience. Everyone went away with gems. Thank you Rachel and your' identify' team.😁read more

Antonia Clara

2019-09-03T07:54:16+0000

Rachel unravels and unpacks all the jargon and makes it simple to understand complex stuff, which leaves you feeling... empowered and able to know what your next steps need to be for you business. She's an engaging and authentic speaker. She's obviously is also very knowledgeable in this area of marketing and it shows. Thank you Rachel for MAP IT today in Whangarei! I learnt a lot in a small amount of time.read more

Linda Mead

2019-08-21T02:20:09+0000

Many people have commented on how Rachel is an engaging speaker, however the thing I liked most about her is the way we... can all relate to her as she is very real. She keeps things interesting but at the same time keeps your feet on the ground. I love her no nonsense approach to things and I'm sure everyone can take something of value home with them after one her MAP IT courses. I would highly recommend anyone wanting to learn more about marketing to attend one of her courses.read more

Joanne Baldwin

2019-08-20T19:59:40+0000

Rachel's free MAP-IT workshop was fabulous. She is a very engaging presenter, the marketing information shared will be... very useful. The workbook will definitely be referred to over the coming days, weeks and months! I thoroughly recommend these sessions for small businesses. Thank you Rachel for a warm and interesting day 🌸read more

Maria Brown

2019-08-20T18:21:36+0000

Rachel was a delight to be in the presence of - and the day was totally jam-packed full of practical advice and tools... to take away and use immediately. Her gift to all attendees of her programme 'The Apprentice' should stand me in good stead for the coming year with so many videos to watch and learn - I am excited! Thanks Rachel for looking after the little guys 🧐read more

Vicki Chord

2019-07-31T22:39:27+0000

Last week I attended the Map It one day course by Identify Marketing. The day flowed easily with lots of helpful... information and tips. Rachel happily answers any questions throughout the day with great tips no matter what industry you're in. I came away with a useful workbook and notes from the day, free access to loads of online advice, and regular emails with even more tips. I totally recommend Rachel for social media marketing and marketing automation training.read more

Lynley Twyman

2019-07-25T08:06:50+0000

Rachel's clear and uncomplicated unbundling of the marketing challenge is both refreshing and stimulating. Having had... the privilege of spending the day soaking in the knowledge I feel more prepared to make a difference. I absolutely recommend the MAPIT course if you have the opportunity to attend.read more

Cheryl Durose

2019-07-25T06:50:04+0000

I had the privilege of attending Rachel’s MAP IT course yesterday and learnt so much. Rachel’s authentic and engaging... presentation style made learning easy and It was good to meet so many interesting people too. I absolutely recommend this course and Identify to all my business owner friends.read more

Melanie Prince

2019-07-25T03:16:27+0000

I find it incredible that I was able to walk away from a MAP IT workshop armed and equipped to implement strategies... that will impact my business TODAY and the course was "COMPLIMENTARY". Never have I experienced value like this, even with workshops I have paid for. Rachel, You are a star and a leader in your field. You are authentic, engaging and a great teacher. Thank you. 🤩read more

Melissa Field

2019-07-24T22:38:16+0000

I attended the MAP IT workshop and was thrilled to receive so much valuable marketing information that I am already... putting into place so my business can be seen and known. Rachel is a wealth of knowledge and a fabulous presenter.read more

Paula Collier

2019-07-24T21:52:29+0000

I attended a MAP IT workshop yesterday and walked away feeling very positive with a list of action items to implement.... I have attended paid courses that didn't deliver half as much value as this free event. Highly recommend and extremely pleased I went :)read more

Holly Dhillon-Taylor

2019-07-24T20:40:47+0000

I attended the free MAP IT day course and was so happy I went! Really informative course with fantastic handouts and... extra freebies! Thank you so much for the opportunity to attend. :) I cant wait to start implementing some of the things we talked about - feeling pumped for my business again!read more

Jo Carson-Barr

2019-07-24T05:08:18+0000

I have just attended a MAP IT workshop. Absolutely amazing with so many amazing tips to action. Thank you Rachel

Sally Roberts

2019-07-24T04:05:02+0000

Just attended Rachel’s MAPIT training in Auckland. Came away with a 22 point MUST do list that I know will have major... impact on my business and my bottom line. Incredible value - FREE - and so worth taking a day out of working in my business and doing what we all know we need - working ON my business. I’m positive my return will be incredible. Hesitating? Don’t. Just book yourself into the next one now. She knows her s**t! 😂🤯read more

Martina Tschirky

2018-11-26T01:18:03+0000

Identify has a great team of experts to help you with targeted marketing- my sales figures are certainly up from last... year and I would highly recommend Identify!read more

Mike Clark

2018-10-11T01:12:08+0000

Rachel and her team are so generous with knowledge and the focus on taking action really resonates. Great workshops and... superb insights into the ever changing world of marketing - Thanks Guys!read more

Melody Chadamoyo

2018-02-02T16:44:42+0000

Thank you so much Rachel for your time and great advice. Through talking to you, I now have a strategy to market my... business and begin my journey to inspire the world. Your advice was wise and practical and very professional. Your courses are practical and to the point. Just what I need. I would recommend you to anyone.read more

Natalie Blakey

2018-01-24T02:20:25+0000

Love their social media checklist pad. Perfect for what i need �

Lisa Gisby

2017-07-06T01:49:16+0000

Thank you so very much for the pep talk Rachel. It was wonderfully meeting you and your awesome colleague Fiona.... Something sparked the magical journey off once again that's been hidden and I feel now I can be inspired to conquer the world once more!! :)read more

Sally MacRae

2017-06-14T21:55:41+0000

I came to Identify to help me with my branding and marketing. Completely wrapped with the final product. I have learnt... so much from this process. They have been professional, supportive and most of all patient. Highly recommend. Thank you!!read more

Rosa Wakefield

2017-06-06T07:16:14+0000

I've just completed Identify's online marketing strategy course and highly recommend it. It's detailed but... digestible, and walks you through creating a strategy that will become a valuable reference document to guide all your marketing activities. I've been worried about my marketing planning, and this has helped me fill in some (lots of) gaps and given me confidence that I'm on the right track. I also found it really engaging, so once I got started I didn't want to stop! I've already made some changes to my website based on the course; my next step is to get stuck into improving my SEO.read more

Celia Hogan

2017-01-26T09:07:08+0000

Rachel - I am so appreciative of the wonderful insight you gave and all the tips and knowledge you were so generous... with! Your willingness to help me out was just wonderful and very much appreciated! Thanks again!read more

Holly Royal

2016-08-29T01:02:17+0000

I was lucky enough to have Jane help me with my Social Media nightmare - Jane, I can't thank you enough for your hints... and tips! They have proved invaluable, and it is now almost a pleasure to do Facebook posts. Can't recommend the team at Identify highly enough - which really is great coming from an technology-phobe like me!! Thanks again gals :-) Will be in contact again soonread more

Natalie Tolhopf

2016-08-21T06:09:27+0000

It is so awesome to have such an epic Marketing and Sales biz right on my doorstep! Selfish I know ... But it is so... important as a business coach to be able to send my clients to professional people. Rachel and her team deliver exceptional service. Rachel is such an ideas and strategy guru! I mean look at what she has accomplished in under 2 years. This lady genuinely wants to help you succeed!read more

Siobahn Hope

2016-05-12T20:42:31+0000

Therese Hart

2016-04-13T04:59:41+0000

I highly recommend speaking with Rachel from Identify. I had the pleasure of meeting with her this week. Rachel is... energetic, enthusiastic and wanting to give you winning ideas to better enhance your business. We have made some fantastic changes and additions to our business already from her recommendations and are already seeing the results!!read more

Tim Jones

2016-02-12T08:19:48+0000

Don't waste your time or money looking elsewhere. Rachel is a legend and just totally gets what you will need to take... your business to the next level. And she is just a really lovely person too!read more

Dylan Trigg

2016-01-14T23:34:50+0000

Huge help with our social media management. lots of great ideas and funny posts that are more consistant than our... attempts.read more

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