You can effectively use Active Campaign to reengage with your list on Facebook, creating custom audiences for better targeted advertising.
Some of your customers may choose not to open every email or it is simply not their preferred medium. This can highlight them to you as unengaged contacts, also known as your ‘Prospects’. These unengaged contacts may just prefer a different messaging medium like Facebook. The key now is to communicate with them on Facebook and Instagram to re engage with them.
BUT HOW DO YOU DO YOU USE ACTIVE CAMPAIGN TO HELP YOU REENGAGE YOUR LIST ON FACEBOOK?
Active Campaign’s integration with Facebook addresses that particular challenge by allowing you to reengage with prospective customers you cannot reach via email. This integration will help you sync your messaging in your email campaign with your Facebook ads.
With Active Campaign’s segment builder, adding and/or removing contacts from your Facebook Custom Audiences becomes easier. No need to upload the list of email addresses you want to target right into Facebook – the new automation will do that for you. More importantly, you can use your ActiveCampaign contacts to advertise to your potential or existing customers on Facebook with an aligned marketing message.
Once the two platforms are connected, you can easily integrate your contacts from your Prospects list to a Facebook Custom Audience. Then, you can target those contacts via ads on Facebook. Once they click on the ad and then submit a form or make a purchase, you’ve successfully engaged with that audience. The good thing is, that data becomes visible on Facebook and you can easily track it through the help of several site tracking features on your website (as picked up the Active Campaign’s site tracking)
The data from integrating Facebook with ActiveCampaign will show you how responsive a certain set of audience is to your messaging on Facebook. It will also help you determine if Facebook is really the best channel where you can reach them. This makes Facebook Custom Audiences integration a very insightful tool because it gives you a new set of data – your audience’s behavior and response towards Facebook ads.
The combination of Active Campaign data with data from Facebook will give you better insights not only on your content but on the way you will interact with both your potential or existing customers moving forward. Additionally, this will boost the effectiveness of your campaigns and in turn, help you decrease your marketing costs.
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