Free Marketing Advice
Build a community behind your business & they will come
Do this! Do that! Make a video! Post regular content! Yes, it’s all very well…
Hey retailers, Christmas is coming! Here’s what you need to do…
I know I don’t actually need to tell you that this time of the year,…
Small Business Owner: How to beat your fear of video
I totally get it. Being in front of a camera to promote your business isn’t…
8 ways for small business owners to manage marketing overwhelm
I want to let you in on a little secret. Marketing sometimes feels very overwhelming…
Is your Side Hustle turning into something more serious? Here’s the next step.
We’re the land of number eight wire and it’s that deeply ingrained entrepreneurial spirit which…
Did you know FAQs can help you convert customers? Here’s how.
One of the first things you learn in sales is how to deal with objections.…
‘Burnt chop syndrome’ – what is it and what on earth does it have to do with the success of your business?
Clients always come first in business, right? Well, actually, no. Not when it’s at the…
Steps to creating meaningful automations
You know the saying, with great power comes great responsibility. The same is true with…
At What Stage in the Customer Journey Should You Use Marketing Automation?
Marketing automation can help you at each stage of your customer journey - from the…
Why I Love Marketing Automation
Before we jump into how to make marketing automation work for your business and what’s…
Here’s the ‘reel’ scoop on Instagram’s newest feature
I need to warn you about Reels, a new feature on Instagram that shows a…
CASE STUDY: SQUOODLES EDUCATIONAL RESOURCES
How Squoodles Doubled Sales by Trusting Identify Marketing's Expertise and Vision The Challenge: Time to…
CASE STUDY: Strategy and ZOHO CRM for MONSTER CREATIVE
How Automations Moved Creative Monster's Teresa Watkins From Feeling Like a Failure to Achieving Sales…
Build Your Stage: How to take charge of building your personal brand for your business
In this world of influencers and famous people that we all follow on the internet,…
CASE STUDY: MILLY’S KITCHEN
A Transformation From Confused to Confident and Independent Liz Oldfield Owner of Milly's millyskitchen.co.nz …
Narrow the Arrow: Finding customers who will choose you and buy from you
Out of all of the ways we can make big gains for our clients, the…
How to Get More Sales From Leads This Year
I speak to a lot of people and when I ask them ‘do you love…
CASE STUDY: PLAZMART NZ
From Chaotic Hard Work to Calm Confidence and Increased Profits Emily Anderson owner of Plazmart…
Interesting and Effective Social Media for Boring Businesses
I have been involved in social media, in many different forms, for years and years.…
Eight steps to marketing your Early Childhood Centre effectively
Before I (Rachel Klaver) started Identify, I was an early childhood facilitator, going around New…