Clear Messaging. Clear Direction

Decisions that Grow Your Business

Rachel Klaver your marketing strategy and coaching expert
marketing strategy and coaching with Rachel klaver

Your business has grown. Your marketing didn't keep up

Your message doesn’t land the way it used to.

It’s become hard to tell which next step will actually make a difference.

You’ve been so deep in the day-to-day. There’s been  no room to see what’s really going on with your marketing.

And let’s be honest – the business you have today is NOT the same as the business you started.

It’s almost impossible to look at with fresh eyes. You (and your team) are all too close to it.

You need another brain  (one that isn’t emotionally tied to the inside of your business )  to make everything clearer.

That’s where I come in.

I help established business owners sharpen their messaging, tighten their strategic focus, and make decisions to support the next stage of your business.

When your message is clear and your direction makes sense, your next steps feel easy.

marketing strategy and coaching with Rachel klaver
Identify Marketing services flowers one
I'm not just a marketer. I'm a small business owner like you.

I know the juggle of trying to fit marketing in.

I have both a  service business and a retail one.
I’ve had the seasons where everything flows.  And the ones where it absolutely has not.

I know the overwhelm and the pressure to “do more” with your marketing when you’re already stretched.

Know  this: you don’t need more hours or a bigger budget.
You need a plan that fits for the business you have right now.

And – joy and confidence in where your business is heading

Clarity. Hope. Confidence. Action.   

That’s what I bring to my clients.

PS: I only take on a small number of one-to-one clients at a time. Fit matters, and I want it to be the right move for both of us.

I’m here to make your marketing make sense  to you, and your customers.

Recognise any of these signs your marketing is holding you back?

Here's how we'll work together on your marketing strategically

CLARITY

We strip back what’s outdated, keep what works, and rebuild the rest. You get clear messaging, sharp direction, and a plan built for the business you’re growing now.

ACTION

We turn the plan into action. You choose the depth of support you need as we refine, adjust, and build momentum together.

CONFIDENCE

You attract the right clients, make confident decisions, and keep your momentum moving without needing deep support.

Let's Fix Your Marketing

Start identifying the gaps in your marketing before we work together.

What you can expect when working with me

What does it cost to work with you?

Your work with me begins with a full deep-dive day together. This starts at $2,500 + GST for one day. Some businesses need two consecutive days to get the clarity and direction they’re looking for. We’ll work that out in your pre-call. After the deep-dive day, all clients move into three months of strategic support so the work we’ve done actually becomes part of your business. This support is a separate investment, and the cost depends on the level of involvement you need — from lighter advisory through to more hands-on guidance. I’ll outline your options and expected investment before we begin, so you can choose what fits your goals and capacity.

Do I need one day or two days and how do we decide?

Most people start with one full deep-dive day, but some businesses need two. It depends on your complexity — the size of your team, the number of offers, how your customers move through your business, and how much clarity you already have. We’ll talk this through in your pre-call. My job isn’t to sell you more time; it’s to make sure we have the space needed to do the work properly.

Is the deep-dive day really the first step for everyone?

Yes. It’s where we get the clarity we need to do any meaningful strategic work together. Without that foundation, the next three months become guesswork — and I don’t work that way. The deep-dive day creates the direction, messaging, and priorities that everything else builds on.

What kind of businesses is this work best suited for?

This work is designed for established small businesses who are growing and want clearer direction, sharper messaging, and more consistent results. You’ll get the most value if: • you’re past the start-up stage • you’re ready to make decisions and take action • your marketing feels messy, unclear, or disconnected • you want strategic thinking, not more tactics • you’re open to refining what you offer and how you communicate it I work across all sectors — service, trades, retail, professional services, and product-based businesses. What matters most is your willingness to change what isn’t working.

What do I need to prepare before the deep-dive day?

You don’t need to do anything complicated. Before we meet, I’ll ask for a few basics — your current offers, your goals, and anything you feel stuck on. Most people arrive with ideas, questions, and a few scattered notes. That’s more than enough. The clarity comes from us working through it together.

What happens after the deep-dive day?

You move into three months of strategic support so the work we’ve done actually becomes part of your business. This is where we refine the plan in real time, adjust as your business moves, and make sure the clarity we created turns into meaningful action. Some businesses want light-touch check-ins. Others want deeper support as they implement. We’ll tailor this to what you need.

Can I choose how much support I get after the deep-dive day?

Yes. Every business needs a different level of support while they embed new messaging and direction. Some clients want light-touch check-ins. Others want deeper guidance as they implement. We’ll talk through what you need (and what you don’t) before we begin your three months, so your support matches your goals, your capacity, and your pace

Do you offer payment options?

Yes. Your investment is paid monthly across the three-month support period. If we’re doing a two-day deep dive, we’ll split that into your agreed schedule too. Everything is clear and agreed upfront.

Can my business partner or team join the sessions?

If they’re part of the strategic or operational side of your business, absolutely. Some clients bring their partner or second-in-command to the deep-dive day. Others involve key team members during the support phase. We’ll work out the best people to have in the room — and when.

How do you work with neurodiverse clients or people who learn differently?

I’m neurodiverse myself, and I work with many clients who prefer information delivered differently — visually, verbally, step-by-step, or in short bursts. You never have to fit a system that doesn’t work for you. I adapt how we work so you can process, learn, and take action in the way your brain prefers. There is no “right” way — just the way that gets you results.

What results can I expect from working with you?

Most clients experience a noticeable shift in both their marketing and their sales. When your message is clearer and your direction makes sense, your business moves faster — and so do your customers. Typically, clients see: • clearer, stronger messaging that actually resonates • an increase in qualified enquiries and better-quality leads • more consistent sales activity (often within the first few weeks) • faster, more confident decision-making • a marketing plan they can finally follow • momentum that feels sustainable, not forced I don’t promise overnight magic — I promise clarity, direction, and practical steps that directly impact your ability to attract and convert the right clients. And when those pieces line up, your revenue reflects it.

Can I choose how much support I get after the deep-dive day?

Yes. The deep-dive day is a fixed starting point, and the support afterward is tailored — and priced — to match what you actually need. Some clients want light check-ins. Others want deeper guidance as they implement. You choose the depth of support, and we agree on that investment together before your three months begin.

Can I keep working with you after the first three months?

Yes. Some clients feel clear and confident after three months. Others prefer ongoing strategic support as they continue to grow. Any continued work is a separate month-to-month investment, at the level that suits your business and capacity. There’s no pressure either way — we decide based on what serves you best.

How to Change my Photo from Admin Dashboard?

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast

Do you help implement the plan, or is this purely strategy?

It’s both — depending on what you need. I don’t “do your marketing” for you, but I support and guide you through the implementation so the work we’ve done actually takes hold. That includes: • refining your messaging • reviewing content or funnels • aligning your customer journey • advising on tools and systems • pulling you back on track when things drift You’re not doing this alone — but you’re also not outsourcing your growth.

How is this different from general marketing coaching or consulting?

This isn’t generic marketing coaching, and it’s not endless consulting calls. You’re working directly with a strategist who can see the real problems fast, help you make better decisions, and create a direction you can actually use. Our work is focused, tailored, and based on what will move your business — not a template or a one-size-fits-all framework.

It’s time to sort your marketing out

Find the gaps, fix the confusion, and bring clarity back into your marketing

Testimonials

Working with me is like....

Here’s a few words from some of my past strategy clients