We need to talk about marketing with ChatGPT and the growth of AI tools designed to solve all your marketing problems with just a few quick questions and a marketing content prompt.
And to do that we need to take you back to my school years… and my past….
It wasn’t going to be the first time my mother had a meeting with a teacher to talk about my less than aspirational progress academically.
The problem through the years was the complicated mismatch between my contribution in class discussions and my ability to read copious amounts of content with my apparently extreme reluctance to write anything down.
It wasn’t that I had no words. I had those in abundance.
It was more that producing something that proved I had the words was the sticking point.
Mum came home with a gem of feedback that settled in me like a promise.
The teacher had said:
“Don’t stress about the writing too much. I was like that too. And now I love to write. She’ll sort it out.”
Unfortunately for my mother (and my academic life) I only really “sorted it out” when two things came together:
- I needed a way to write as fast as my brain worked.
- I needed to choose what to write about.
Back then, it was typewriters and clunky computers that unlocked my brain. Now? It’s ChatGPT.
Why ChatGPT Changed How I Work
When AI tools like ChatGPT arrived, I wasn’t sure whether they’d make my job as a marketing strategist easier or threaten the quality of content altogether. A year on, I can confidently say: it’s made my work deeper, faster, and more impactful for my clients, as long as I use it the right way.
Here’s what’s shifted for me:
- Less admin, more strategy
ChatGPT handles things that used to bog me down ( meta descriptions, spelling and grammar checks, structural reviews), freeing me to spend more time in strategic thinking, training, and coaching. - Faster connections between data and ideas
I now feed it audience research, buying behaviour notes, and psychographic profiles, and it helps me surface patterns and connections that would take me days to see on my own. This has been game-changing for understanding a client’s buying triggers and motivations. - Speeding up the learning curve for clients
By showing clients how to use AI for ideation, planning, and refining, they can move from “I don’t know where to start” to “I’m already halfway there” in a fraction of the time.
The “Stand Out” Rule
I’m here for the businesses who want to seriously stand out from the crowd – and that’s not what you get if you rely on a ChatGPT content generator to do all the work for you.
Standing out means:
- Really understanding who your ideal audience is.
- Being crystal clear on your offer and your goals.
- Knowing exactly how AI fits into that bigger picture.
- Understanding what “good” looks like for your business.
- Being able to identify your own voice and help others see it too.
Those things can’t be done by ChatGPT, or any other AI tool for you. They require you and your perspective, judgment and your creativity.
A stand out brand can’t be outsourced to AI – It needs humans. It will always need humans. DON’T FALL FOR THE HYPE. ( Instead… find ways to cut corners on the stuff it can do well. )
If you skip that work and hand over the whole job to AI, you’ll end up sounding like everyone else. And “like everyone else” is the opposite of what drives attention, trust, and sales.
How I Use ChatGPT in My Marketing Strategy Work
- Meta Descriptions & Snippets – Quick, accurate, and keyword-friendly, without me losing time.
- Structural Checks – Making sure my content flows logically before it’s published.
Content Planning & Ideation – Especially for clients who struggle to think of ideas; AI helps us brainstorm starting points.
Spelling & Grammar – An easy confidence boost before posting or sending. - Buying Behaviour Analysis – Connecting audience data to likely triggers and messaging themes.
- Prompt Development for Clients – Teaching clients how to ask AI the right questions so it works with their brain, not mine.
My Golden Rule: Learn Before You Lean
I don’t want to create a custom GPT that replaces me because the real magic happens when clients know how to think strategically and use AI as an assistant to their own brain.
If you understand the right questions to ask, you can make ChatGPT work for you, in your voice, for your audience, and with your goals in mind.
Used well, ChatGPT is here to give you more space to use it.
And I’m here to teach you how without compromising your brand voice. Keen?
