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Our Team

Hi there! We’re Rachel and Rod Klaver, the founders and owners of Identify.

We’re chalk and cheese in our skills sets but we share the same values of keeping things simple, talking in plain language, delivering what we promise, and adding value to everything we do.

Our focus at Identify is to help you run your own marketing more confidently. With a small team we tend to wear more than one hat, but we all work in our best areas, so that we give you the best results.

Know you need something to change in your marketing? We’re here to help. We’ll help you work out if we’re the best fit for your business.


Rachel Klaver

Marketing Strategist and Coach

If you want to become more confident with your marketing, especially on “showing up” more and building a personal brand for your business then Rachel’s your person. After working with hundreds of small business owners, she has an immense catalogue of past ideas, experiences and ideas that she can pull from to create your custom plan.

Be warned – work with her and you’re likely to hear some of her catch phrases such as “You can’t kill a man with your face” and “Be a goat in a tree.”

Rachel also oversees the creative direction and content for our regular clients, and facebook advertising set up. She is also addicted to marketing parody songs.

Listen and Subscribe to her podcast MAP IT Marketing here

You can read her columns on STUFF here


Tracey Smith

Marketing Strategist and Active Campaign Consultant

We’re thrilled to have Tracey head up our Australian office, based in Albury/Wodonga.

With that rare mix of creative thinking and strong process skills, Tracey brings her real life experiences in running building companies, and working in marketing/systems for a broad range of businesses, alongside her current “side hustle” running a growing e-commerce business. (Or as we like to call it – our testing ground!). Her specialities are in working with tradies, hair and beauty, locally based businesses and retail/ecommerce in both New Zealand and Australia.
She’s a great “out of the box” thinker but also excellent at working through the “boring stuff you need to do first”.

Tracey is an incredible Active Campaign expert, and is consistently adding to our “automation bank” of clever solutions to help your business.


Rachel Callender

Marketing Strategist

Mix a huge amount of life experiences, with work helping organisations managing their comms, to working alongside small businesses and you’ve got the magic of Rachel Callender!

Rachel’s our “precise worker” of our team of strategists, with beautiful attention to detail and a dedication to really get to the heart of what you need to say and do in your marketing.

If we match you with Rachel, we know it’s because you’ll benefit from her clear, and focussed style, her ability to reflect and consider a wide range of opportunities and then filter through the best ones for you.

She’s highly motivated and won over by purpose-driven businesses, who have a mission to change the world. She mixes her time with Identify helping several social enterprises or charities help get their name out – which reminds her on a weekly basis exactly how to stretch that all-important marketing dollar!

Rachel is descended from Ngai te Rangi Iwi, and she’s enjoying researching her ancestry, and finding out about her origins, along with enjoying living “North of Auckland”

We think we’re pretty lucky to have her on our team!


Rod Klaver

ZOHO CRM partner and Active Campaign Consultant

Our clients say they love how Rod asks the right questions and gets what they need laid out carefully so he can then set up their marketing automation and CRM the way they need it. After working with large corporates ( in retail, finance and other areas), Rod really enjoys putting his extensive project management experience to use, working with our wide range of clients.

Rod quietly and carefully leads you through how to use Active Campaign or the ZOHO products (mainly ZOHO CRM/ PLUS and ONE) once he’s set it up for you. He’s a certified ZOHO partner, certified Active Campaign consultant and Google Adwords Partner. Rod’s also our finance guy, and helps turn Rachel’s “big ideas” into actionable reality.


Susie Klaver

Digital marketer and content creator

Gorgeous graphics, funny videos, and eye catching imagery with clever, and engaging content is Susie’s speciality. She has an astute eye for what is “just right”, and is a clear and careful communicator when sending reporting videos or training a client in social media.

Susie can help you develop the look and feel for your social media and email marketing, and is often the creator of our client’s email templates, social media imagery, alongside our own inhouse marketing materials.
Susie is one of our facebook ads specialists, for facebook funnels and locally targeted advertising.


Rebekah Potter

Marketing automation and content creator

With an exceptional eye for detail, and methodical thinking, Rebekah can help find the simplest path to get to the best end result. Rebekah helps our marketing automation team set up and test the automations and CRM workflows, along with providing creative EDM (email) templates, and engaging content.

Working in our Identify office, she’s also likely to be the person who answers the phone, or greets you on arrival. She is dedicated to keeping our team caffeinated, and helps ensure our admin tasks are completed and checked off.


Tracey Hazelwood

Digital Advertising

Our Kiwi born, Australian based, facebook ads expert helps us best target our advertising for our clients wanting to attract new customers in Australia. Tracey creates ecommerce sales funnels, using some of the expertise she’s gained from running her own successful ecommerce and wholesale business.

Tracey also has a strength in helping locally based businesses, especially in service type industries increase enquiries and leads with both Facebook ads and google adwords

Tracey has a lovely calm manner when it comes to nutting out how to make your ads work better, and get better results


Judy Uy

Admin support

Identify would not run as well as it does without the power of marketing automation AND Judy. Judy works a lot behind the scenes but is likely to be your main contact when it comes to booking in sessions with our strategists. If anyone’s got a spreadsheet for Identify, it’s either her or Rod!

She’s amazing at creating simple systems and consistently helps bring order to our project boards, our calendars and our marketing admin. She’s also a dab hand at creating Infographics and other materials. As queen of our calendars, she’s going to make sure you know when and where we are meant to meet, and remind you so nobody forgets!

We also have a range of trusted developers, and specialists we use behind the scenes to help our team deliver work for you.

We also have a range of trusted developers, and specialists we use behind the scenes to help our team deliver work for you.

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