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Rachel Klaver

Rachel Klaver

Marketing Strategist, Lead Generation and Content Marketing

Chief Excitement Officer (Strategist, Marketer, Storyteller)

Rachel is the chief strategist and trainer for anyone wanting to grow their business through improved sales, marketing, automation or team training.

With her fifteen years plus experience as a business trainer, Rachel’s about to work with you individually or with your own team

Rachel’s broad experience across a wide variety of sectors, business sizes, and growth stages means she’s able to customise her work for you, to best fit what you need right now.

She also leads the team, jumping in to help with content, ad copy, strategic planning and anything the team needs to serve our clients better.

Staying hands-on, and constantly developing professionally is the cornerstone of her ethos to deliver a better experience to our clients.

When she’s not thinking about strategy, she’s walking the dogs on the beach with Rod, swimming lengths in the pool or enjoying a day out on the boat fishing for tea.


Rod Klaver

Rod Klaver

CRM, Automation and Technology Road Map Strategist

Rod’s brought his extensive experience in Information Systems and Continuous Improvement to Identify. Heading our marketing automation and improved systems parts of the business, he has a strength in listening to your needs as a business, and then creating an effective, streamlined and targetted solution to help your business grow.

After working in large corporates and with medium-sized enterprises, Rod’s particular strengths are in analysis, scoping, forecasting, and implementing projects.

He is an experienced coach and trainer, who works at your speed, and ensures you have a sound understanding of core principles and requirements.

Rod is also Adwords certified, and a registered, approved consultant for Active Campaign.

If he’s not at Identify, he’s likely to be either fishing or playing golf. Plus he’s a favourite on local beaches at dog walking time – they all know he’s got treats for them!


While Rachel or Rod are often the people you have your core relationship with, we’re supported by a great team of experts, who can help us implement your strategy as required.

Each one is:

  • Selected by their experience
  • Continuously trained in new ideas and concepts
  • Carefully matched to your needs, so that you get the best result
  • Are up to date with different marketing platforms and techniques
  • Spend time every week on developing new skills and learning
  • Work as a team to provide exceptionally high-quality work
  • Have collectively worked with hundreds of New Zealand and Australian and UK businesses
Outsourced marketing management with Identify Marketing, Orewa, Auckland, New Zealand

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