Our Team

We’re thrilled to have Tracey head up our Australian office, based in Albury/Wodonga.

With that rare mix of creative thinking and strong process skills, Tracey brings her real life experiences in running building companies, and working in marketing/systems for a broad range of businesses, alongside her current “side hustle” running a growing e-commerce business. (Or as we like to call it – our testing ground!). Her specialities are in working with tradies, hair and beauty, locally based businesses and retail/ecommerce in both New Zealand and Australia.
She’s a great “out of the box” thinker but also excellent at working through the “boring stuff you need to do first”.

Tracey is an incredible Active Campaign expert, and is consistently adding to our “automation bank” of clever solutions to help your business.

Mix a huge amount of life experiences, with work helping organisations managing their comms, to working alongside small businesses and you’ve got the magic of Rachel Callender!

Rachel’s our “precise worker” of our team of strategists, with beautiful attention to detail and a dedication to really get to the heart of what you need to say and do in your marketing.

If we match you with Rachel, we know it’s because you’ll benefit from her clear, and focussed style, her ability to reflect and consider a wide range of opportunities and then filter through the best ones for you.

She’s highly motivated and won over by purpose-driven businesses, who have a mission to change the world. She mixes her time with Identify helping several social enterprises or charities help get their name out – which reminds her on a weekly basis exactly how to stretch that all-important marketing dollar!

Rachel is descended from Ngai te Rangi Iwi, and she’s enjoying researching her ancestry, and finding out about her origins, along with enjoying living “North of Auckland”

We think we’re pretty lucky to have her on our team!

Our clients say they love how Rod asks the right questions and gets what they need laid out carefully so he can then set up their marketing automation and CRM the way they need it. After working with large corporates ( in retail, finance and other areas), Rod really enjoys putting his extensive project management experience to use, working with our wide range of clients.

Rod quietly and carefully leads you through how to use Active Campaign or the ZOHO products (mainly ZOHO CRM/ PLUS and ONE) once he’s set it up for you. He’s a certified ZOHO partner, certified Active Campaign consultant and Google Adwords Partner. Rod’s also our finance guy, and helps turn Rachel’s “big ideas” into actionable reality.

Gorgeous graphics, funny videos, and eye catching imagery with clever, and engaging content is Susie’s speciality. She has an astute eye for what is “just right”, and is a clear and careful communicator when sending reporting videos or training a client in social media.

Susie can help you develop the look and feel for your social media and email marketing, and is often the creator of our client’s email templates, social media imagery, alongside our own inhouse marketing materials.
Susie is one of our facebook ads specialists, for facebook funnels and locally targeted advertising.

With an exceptional eye for detail, and methodical thinking, Rebekah can help find the simplest path to get to the best end result. Rebekah helps our marketing automation team set up and test the automations and CRM workflows, along with providing creative EDM (email) templates, and engaging content.

Working in our Identify office, she’s also likely to be the person who answers the phone, or greets you on arrival. She is dedicated to keeping our team caffeinated, and helps ensure our admin tasks are completed and checked off.

Our Kiwi born, Australian based, facebook ads expert helps us best target our advertising for our clients wanting to attract new customers in Australia. Tracey creates ecommerce sales funnels, using some of the expertise she’s gained from running her own successful ecommerce and wholesale business.

Tracey also has a strength in helping locally based businesses, especially in service type industries increase enquiries and leads with both Facebook ads and google adwords

Tracey has a lovely calm manner when it comes to nutting out how to make your ads work better, and get better results

Identify would not run as well as it does without the power of marketing automation AND Judy. Judy works a lot behind the scenes but is likely to be your main contact when it comes to booking in sessions with our strategists. If anyone’s got a spreadsheet for Identify, it’s either her or Rod!

She’s amazing at creating simple systems and consistently helps bring order to our project boards, our calendars and our marketing admin. She’s also a dab hand at creating Infographics and other materials. As queen of our calendars, she’s going to make sure you know when and where we are meant to meet, and remind you so nobody forgets!

We also have a range of trusted developers, and specialists we use behind the scenes to help our team deliver work for you.