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Rachel Klaver, marketing strategist identify marketing

Rachel Klaver

Marketing Strategist, Lead Generation and Content Marketing

I’ll work with you to create the strategy you need to tell your story better to the right people

I’ve worked with businesses from teeny tiny in size to multinational companies. The needs of each business and business owner often very similar – even if the problems they face are different!

I get a huge amount of joy and satisfaction from working with our clients – and seeing them try new things, see results and experience reaching the goals we’ve set together. I like getting a puzzle and working out how to fix it – and growing businesses with marketing is often like that.

I LOVE the power of good content. Whether it’s blogs, posts, ads, video or articles – good content still gets you customers.

Family is super important to me, with my husband, three girls and our three dogs. I swim most mornings to help me think, and love a good book or the crossword. (I’m a total nerd!)

Rod Klaver

Rod Klaver

CRM, Automation and Technology Road Map Strategist

Rod’s brought his extensive experience in Information Systems and Continuous Improvement to Identify. Heading our marketing automation and improved systems parts of the business, he has a strength in listening to your needs as a business, and then creating an effective, streamlined and targetted solution to help your business grow.

After working in large corporates and with medium-sized enterprises, Rod’s particular strengthsĀ are in analysis, scoping, forecasting, and implementing projects.

He is an experienced coach and trainer, who works at your speed, and ensures you have a sound understanding of core principles and requirements.

Rod is also Adwords certified, and a registered, approved consultant for Active Campaign.

If he’s not at Identify, he’s likely to be either fishing or playing golf. Plus he’s a favourite on local beaches at dog walking time – they all know he’s got treats for them!

Stuff Small Business Columnist Rachel Klaver from IdentifyRachel is a regular Small Business columnist on Stuff.


While Rachel or Rod are often the people you have your core relationship with, we’re supported by a great team of experts, who can help us implement your strategy as required.

Each one is:

  • Selected by their experience
  • Continuously trained in new ideas and concepts
  • Carefully matched to your needs, so that you get the best result
  • Are up to date with different marketing platforms and techniques
  • Spend time every week on developing new skills and learning
  • Work as a team to provide exceptionally high-quality work
  • Have collectively worked with hundreds of New Zealand and Australian and UK businesses

Serious about seeing your business grow?

We're here to make it happen

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