Part of understanding your Market Proposition is recognising when you may not be the best fit for a potential client. – this is where strategic alliances become really valuable to your business and to your professional reputation.
We don’t believe in kickbacks or commissions for referrals, we just simply refer leads to the people that will get the best result for the client. Some of our favourite businesses to refer to are ShiftOn, Pint Sized Social Media and Draper Cormack due to their specialist knowledge and you shouldn’t be afraid to do the same within your competitor network.
Here is a quick guide on how we use strategic alliances in our business, and what NOT to do (beware the frenemy!)