Have you ever stopped to think about where your business and marketing efforts are actually taking you? I mean, really stopped and asked yourself: “Is this all heading toward the life I actually want?” Or have you, like many of us, gotten so caught up in the day-to-day hustle that you’re just trying to make it to the end of the week without losing your mind? I’ve been there. Writing a marketing strategy can help provide clear direction and purpose.

This blog is for those of us who’ve realized that if we don’t keep our business and marketing aligned with our bigger life goals, it all starts to feel a bit… off. A bit disconnected. When you’re clear about what you’re aiming for, it’s easier to make decisions—better ones—that work for your business and your life. And let’s be honest, when you can see that end goal clearly, it’s a hell of a lot more motivating to keep going.

What’s Your End Game?

Before we dive into the nitty-gritty of writing a marketing strategy, let’s start with the big question: What does your ideal life look like? I’m not talking about some “dream empire” you feel like you should be building. I’m talking about the actual life you want to live.

For some of us, that might mean growing a business that gives us flexibility, so we have more time for family, hobbies, or finally getting that veggie garden sorted (that’s me!). For others, it might mean building a business that lets us work with people who genuinely excite us. And yes, for a few of you, it might be about creating something big and bold. Whatever it is, the key is that it’s your version of success, not someone else’s.

Because here’s the thing: If your marketing strategy is working toward a goal you no longer care about, what’s the point?

Writing a Marketing Strategy Based on Your Day-to-Day

Let’s talk about your daily routine for a minute. One of the biggest changes I’ve made in my own business is connecting my marketing choices with how I want my day-to-day life to look. It’s something I’ve had to figure out over time. I’m a morning person, so I’ve learned that I’m way more productive before 3 PM. That’s why I’ve set a rule: I don’t work past 3. It’s not because I’m lazy—it’s because I know my brain is done by then.

I want my afternoons free for other things, like pottering in the garden or going for a walk. That’s a non-negotiable for me.

So, what about you? Have you thought about how your strategy fits into your day-to-day routine? Maybe you want to do all your client work on certain days so you have free time to think, create, or just breathe. Maybe you need regular breaks throughout the day, or maybe you’re someone who likes to dive deep and power through longer stretches. Whatever it is, your marketing strategy should reflect the life you want, not just what you think your business needs.

Writing a Marketing Strategy With Strong Values

Here’s where it gets real. Your marketing has to align with your values, or it’s going to feel like a slog. I’m not talking about vague “mission statements” or lofty goals. I’m talking about the things that matter to you.

For me, one of the biggest shifts I made was changing how I offered my services. I used to do marketing strategies in two quick sessions with a bunch of writing in between. But I’ve shifted that into group intensives over six to eight weeks, with more long-term support. It’s not just because it works better for my clients (which it does). It’s because it works better for me and the kind of business I want to run.

I want to feel energized by the work I’m doing, and that means making changes that reflect my values. It also means I’m more intentional about the kind of clients I attract. I don’t want to work with people who are just ticking a box. I want to work with people who are excited and committed. And guess what? Because I’m clear on that in my marketing, I attract more of those clients who appreciate my approach to writing a marketing strategy.

Your Life First, Then Business Goals

Here’s the biggest takeaway: Start with the life you want. Then build your business goals around that. From there, you can craft a marketing strategy that drives those goals forward.

But what happens if you get this order wrong? Too often, I see people build their marketing strategy first, without thinking about the life they want. Then their marketing becomes this relentless machine, pulling them toward a life they didn’t even choose. Let’s avoid that, yeah?

So, if you’re feeling a bit stuck or unsure, start by asking yourself these questions:

• What does my ideal life actually look like?
• How does my current business support that (or not)?
• What changes do I need to make in my business and marketing to align everything with the life I want?

Once you’re clear on these answers, it becomes so much easier to write a marketing strategy that actually makes sense. You’re not just chasing random goals; you’re working toward something that matters to you.

Show What You Want to Grow

Remember, what you show, you grow. If you’re putting out content that’s disconnected from your true goals, you’re going to attract things that don’t fit. But when you align your marketing with your values, goals, and the life you want, it becomes a magnet for the right opportunities, the right clients, and the right results.

So, don’t just write a strategy because you think you should. Ensure your strategy fits the life you actually want to live and make sure your marketing shows the world that.

For a more detailed guide on writing a marketing strategy, check out this helpful tutorial.