The Benefits of Hiring a Content Marketing Coach

As a content marketing coach there is a definite bias to this blog! After all I live and breathe content marketing and I love working with small business owners that know they need one! But maybe for you it’s more of trying to work out exactly what a content marketing coach does! So this blog is for you. 

If you are small business owner feeling overwhelmed by content marketing, and struggle to know what to do, how to do it, and where to start, someone like me comes in and helps you get all of that sorted. And let’s face it – You’re not alone. Many small business owners face these challenges and need help to succeed in their marketing efforts. In some ways it’s never been easier to market your small business, but in others, all the platforms and options and choices can make it a complicated matter indeed!

That’s where I come in as a content marketing coach. I’ve worked with over a thousand small business owners and understand what it takes to create an effective marketing strategy. In working with small business owners I realised strategy and an action plan was one thing. Taking action and keeping it consistent and up to date with all the changes and variances is another. So it makes sense that I’m going to share with you the benefits of hiring a content marketing coach, and how my coaching approach can help you achieve success in your business.

Personalized Coaching Approach

I reckon one of the musts haves of working with a content marketing coach is a personalized coaching approach. Every business is different and everyone comes in at a different stage.  Unlike some courses or templates that claim to be one-size-fits-all, my coaching is tailored to your specific business needs. I work with you to understand your goals, budget, skill levels, and current marketing gaps. Then, we’ll prioritize your actions, so you can achieve your marketing goals at your own pace.

My group coaching programme gives you a session with me one-on-one to begin and then a month with a very small group before you go into the larger coaching group, so we can work out your priorities, and focus on your core needs together. 

Addressing Common Challenges

As a content marketing coach, I know the common challenges small business owners face. These include time constraints, not having the right systems in place, skill levels, and feeling unsure of where to start. Through one-on-one coaching and group sessions, I can help you overcome these challenges. I’ll provide support, create content, and find the holes in your marketing strategies, so we can fix any issues and create a successful marketing plan that leads to more sales.

Keeping Up with the Latest Trends

In today’s digital age, it’s important to keep up with the latest trends and best practices in content marketing. That’s why I incorporate the latest techniques into my coaching, including training on video marketing, SEO on social media platforms, and email marketing automation. Additionally, I place a strong emphasis on storytelling, as it’s an effective way to engage your audience and build a community.

My clients often mention how much less energy they need to spend looking up how to do things – all they need to do is ask me, or check out my jargon free training from a previous session (and then ask follow up questions)

Measuring Success

The success of my coaching is measured based on the impact it has on your business. We’ll look at whether you’ve seen more leads, sales, and growth, as well as your confidence and skill levels, consistent habit-making, and audience engagement. By doing this, we can assess what’s working and adjust our coaching plan to ensure we continue to achieve success.

When we first start working together I ask you to tell me your goals and we make sure we reflect back to these, re setting them once we hit milestones and see progress. 

We also check we’re measuring the right milestones for your stage of business and marketing

Continued Learning and Improvement

To provide you with the best coaching possible, I’m committed to staying up-to-date and improving my coaching skills and knowledge. I spend hours each week researching and testing new content marketing areas, so you can be confident that you’re getting the latest and most effective strategies.

For many years I said I wouldn’t be a coach, because I felt I’d need to choose one type of marketing to coach people in. When I realised my particular strength was to work with you across a range of content, and give you help across it all, then I fell in love with coaching!

Most people work with me as part of my group coaching programme, while a small select few work with me in an intensive one-to-one programme. Both of these can be part funded with the Regional Business Network, if you meet the criteria

Hiring a content marketing coach can provide you with personalized coaching, overcome common challenges, stay current with the latest trends, measure success, and continued learning and improvement. As a content marketing coach, I’m passionate about helping small business owners succeed in their marketing efforts. If you’re interested in learning more, let’s have a chat to discuss how I can help you achieve success.