If there's one thing I hate about the world of marketing is how ‘jargony’ it can be. Being able to market your business should be something everyone can learn, however I feel that the use of obscure terminology hampers this…
So many business owners are hesitant about using testimonials in marketing. They don’t want to be seen as cocky, that they are exploiting their clients, or flaunting their successes. But I’m going to let you in on a secret: I…
When it comes to small business video marketing, one of the trickiest parts is figuring out what kind of video content you should be making. It’s the part that requires you to have your ears to the ground — to…
The holiday season has officially passed and it’s time to start fresh — it’s time to update your small business website. I understand, websites are so easy to forget about. Once they’re up they don’t require a lot of attention…
When it comes to digital marketing, so much of the focus is on the flashy stuff, such as social media, videos, and other content marketing, that it becomes easy to overlook one of the most powerful platforms to connect with…
Thinking about hiring a marketing consultant? I've got you covered. All the time, I see businesses struggle through their own marketing. "Easy enough", they think. Because truly, "how hard could it be?". Unfortunately, for many of the businesses who take…
Welcome to Content Marketing 101! Let’s get down to business. Content marketing is an approach to marketing that revolves around the creation of content, such as video, podcasts, blogs, etc, to help establish, inform, and entertain your audience. Content marketing…
Let's face it, marketing is more complicated than it was 20 years ago. Today, being a marketing pro means expertly navigating social media, email, and traditional forms of marketing, all the while keeping up with trends to stay current. On…
For small businesses, having an effective marketing strategy is crucial for growth. Having a solid marketing strategy for small businesseses is like having a roadmap. It helps you navigate through the chaos and stay on track to achieve your goals.…
Marketing strategies all start from one very important question. And, if there's one question that can make a business owner squirm, it's this: "What makes you the right person to buy from?" Some may respond with a quick comeback like…