Can you transform your business with a $37 instagram course? Probably not, but it’s hard to resist! I know I’m not immune to the pull of it myself. I do like a great “Everything you’ll need to succeed” pack for…
Do this! Do that! Make a video! Post regular content! Yes, it’s all very well and good that myself and other marketers are always telling you to spend time curating your social media accounts. But what we often miss emphasising…
I know I don’t actually need to tell you that this time of the year, in the lead up to Christmas, is one of the most profitable periods for retailers and ecommerce. So, what I am actually here to tell…
I want to let you in on a little secret. Marketing sometimes feels very overwhelming for me. And I know I’m not alone, I haven’t met another business owner yet who hasn’t felt the same way. Because on top of…
We’re the land of number eight wire and it’s that deeply ingrained entrepreneurial spirit which has seen many of us turn our hand to a side hustle or part time gig. And perhaps that’s because it is pretty easy to…
One of the first things you learn in sales is how to deal with objections. And when I was trained in selling, I was taught an analogy that has stuck with me to this day (despite the training being a…
Clients always come first in business, right? Well, actually, no. Not when it’s at the expense of valuing your own worth and hard work. But for some reason, it’s how so many small business owners operate (and I’ve worked with…
You know the saying, with great power comes great responsibility. The same is true with marketing automation - it can send your customers into a flurry of action - to buy, to get in contact, or to learn more, but…
Marketing automation can help you at each stage of your customer journey - from the first moment they’ve taken interest in you, to long after they became your customer. Here’s a wee breakdown of how this might work for your…
Before we jump into how to make marketing automation work for your business and what’s involved, I want to tell you why I love marketing automation. We are a small business and have purposely kept our team small, so it’s…