One of the first things you learn in sales is how to deal with objections. And when I was trained in selling, I was taught an analogy that has stuck with me to this day (despite the training being a…
Clients always come first in business, right? Well, actually, no. Not when it’s at the expense of valuing your own worth and hard work. But for some reason, it’s how so many small business owners operate (and I’ve worked with…
You know the saying, with great power comes great responsibility. The same is true with marketing automation - it can send your customers into a flurry of action - to buy, to get in contact, or to learn more, but…
Marketing automation can help you at each stage of your customer journey - from the first moment they’ve taken interest in you, to long after they became your customer. Here’s a wee breakdown of how this might work for your…
Before we jump into how to make marketing automation work for your business and what’s involved, I want to tell you why I love marketing automation. We are a small business and have purposely kept our team small, so it’s…
I need to warn you about Reels, a new feature on Instagram that shows a short video snippet (of up to thirty seconds) to users beyond your followers. The danger is, it’s highly addictive. Yes, I’ll admit, I’m hooked. But…
How Squoodles Doubled Sales by Trusting Identify Marketing's Expertise and Vision The Challenge: Time to Stop Trying to Do It All The Cost of Trying to Keep Up With Marketing Trends After 6 years in business, Tracy's company had grown…
How Automations Moved Creative Monster's Teresa Watkins From Feeling Like a Failure to Achieving Sales Success The Challenge: An inadequate Sales System and Inferior Tools Limited Sales and Left Teresa Feeling Stressed Sales had been causing stress and head-aches for…
In this world of influencers and famous people that we all follow on the internet, it’s very easy to think about ‘personal brand’ being this huge thing that’s only for the real superstars. Those who want a million followers on…
A Transformation From Confused to Confident and Independent Liz Oldfield Owner of Milly's millyskitchen.co.nz Investment Kitchenware and cookware Milly's of Ponsonby first opened its doors in 1983. Since that time it has become established as a premier NZ retailer…