Maximize Your Service-Based Business in 2023: Proven Strategies for Improving Your Core Offers

As a service-based business owner, you always aim to deliver the best possible experience to your clients. But, in this ever-changing market, it’s essential to stay ahead of the competition and boost your core offers.

Before jumping into ideas, it’s a really important step to look at how you want your business to grow and in what direction

Questions you want to ask yourself before making changes

1. Do you want to scale up your activity or scale back this year?

2. Do you want to focus on more profit, less time in the business, more team growth, capability growth – consider where you want to grow and where you want to shrink

3. Are you mainly working in the areas you love? Are there areas of the business you don’t enjoy?

4. Are any of the areas of work more stressful than beneficial?

5. Can you pare back your offer?

6. Could you make your offer easier to accept and more attractive in a recession? (payment plans etc)

7. How can you minimise risk?

8. What can you do to make your monthly income more “even” or prepare for historically quiet months?

(These are all questions we work through with you when we work with you as a marketing strategist/ coach. )

Once you’ve got those questions answered, here are some strategies you can implement in 2023 to boost your service-based business.

Focus on Customer Experience

Your customer’s experience is one of the most crucial factors that can impact the success of your service-based business. To improve your core offerings, you need to focus on delivering a seamless, memorable experience to your customers. Start by gathering feedback from your current clients and use it to identify areas where you can improve. Consider investing in customer service training for your staff, or enhancing your website and booking process to make it easier for customers to engage with your business.

Offer Personalized Services

Personalization is a trend that’s on the rise, and it’s important to keep up with the times. By offering customized services to your clients, you can stand out from the competition and provide a unique and memorable experience. Consider using technology like chatbots and personalization software to offer tailored recommendations based on your customers’ preferences and past interactions with your business.

Stay Ahead of Industry Trends

It’s essential to stay ahead of industry trends if you want to maintain a competitive edge. Conduct regular research to identify new trends and opportunities in your market, and consider incorporating them into your offerings. For example, if you run a beauty salon, you may want to add the latest skincare treatments to your menu. By staying ahead of the curve, you’ll be able to attract new customers and retain existing ones.

Invest in Technology

Technology can help you streamline your operations, increase efficiency, and provide a better customer experience. Consider investing in tools like appointment scheduling software, CRM systems, and mobile payment solutions to enhance your offerings and provide a seamless experience to your customers. Technology can also help you automate repetitive tasks, freeing up more time for you to focus on growing your business.

Collaborate with Other Businesses

Collaborating with other businesses in your industry can help you expand your offerings and reach new customers. Consider forming partnerships with complementary businesses to cross-promote each other’s services. For example, if you run a fitness studio, you could partner with a nutritionist to offer comprehensive wellness packages to your clients. By working together, you can provide a more comprehensive experience to your customers and increase your reach.

In conclusion, to improve your service-based business in 2023, you need to focus on delivering a seamless customer experience, offer personalized services, stay ahead of industry trends, invest in technology, and collaborate with other businesses. By implementing these strategies, you’ll be able to attract new customers, retain existing ones, and achieve long-term success.

You can listen to my podcast on this topic HERE

Know you need a plan? Get in touch with us and we’ll talk