How do you get someone ready to buy from you just from your content marketing? The first step is to understand it’s not a one step process. There are five key stages in the customer journey from “oh I found…
Marketing automation can seem like a big and complex concept, but it is actually a simple way to help your business grow. As a small service based business owner, it can be tough to manage all aspects of your business…
As a service-based business owner, you always aim to deliver the best possible experience to your clients. But, in this ever-changing market, it's essential to stay ahead of the competition and boost your core offers. Before jumping into ideas, it’s…
“Are you my marketing angel?” the post read. It went on to give a full blown job description of all the marketing this marketer angel was going to need to produce for the business owner, including strategy, setting up and…
It was a big decision to commit to becoming Zoho consultants for New Zealand business. With a small team, any platform we align ourselves with must be something we believe in and back ourselves As it stands at the point…
When choosing a CRM / marketing automation solution for you business, it’s really important to take a look at what your requirements are before just selecting the one that’s in front of you. We use Zoho CRM or Zoho One…
Using ZOHO CRM in our own marketing company positively impacted how we understand our marketing, look after our sales leads, convert sales and forecast our company’s growth. It’s grown my confidence in understanding how to best demonstrate to businesses where…
Great content is still one of the pillars of good SEO, and writing blogs that both Google and real people love is all part of that. (for those of you who get a little shiver of fear every time you…