Calling small business owners! As a small business marketing strategist, I often ask business owners what makes them the right choice for potential customers. It's a question that can make them feel uncomfortable, and some may respond with generic answers…
When you get more sales from your website it can feel like you are growing your business on autopilot! It feels easy when it’s working well. We often spend far less time and effort on a website than we do…
How do you get someone ready to buy from you just from your content marketing? The first step is to understand it’s not a one step process. There are five key stages in the customer journey from “oh I found…
As a marketing coach for small business owners, I've seen firsthand the power of highly motivated fans in growing a business. These passionate advocates can help spread the word about your brand, drive sales, and even provide valuable feedback to…
As a service-based business owner, you always aim to deliver the best possible experience to your clients. But, in this ever-changing market, it's essential to stay ahead of the competition and boost your core offers. Before jumping into ideas, it’s…
I don’t know about you but is it getting busy? I mean when it comes to content marketing and what we are meant to accomplish, along with, you know, ACTUAL PAYING WORK? This is why using ChatGPT for business can…
If you want to attract your ideal clients, and grow a business where you are able to deliver what you do best, and love most, you need to first define your niche. This is an all important first step that’s…
“Are you my marketing angel?” the post read. It went on to give a full blown job description of all the marketing this marketer angel was going to need to produce for the business owner, including strategy, setting up and…
I know I don’t actually need to tell you that this time of the year, in the lead up to Christmas, is one of the most profitable periods for retailers and ecommerce. This year I'm celebrating a small business Christmas…
Do you have fear of video? I totally get it. Being in front of a camera to promote your business isn’t everybody’s idea of a fun day out. The limelight isn’t for everyone and if it’s something you’ve never done…