Marketing automation can really help your e commerce business grow. Using Active Campaign with Shopify sites can help you target the right type of client at the right time.
Thanks to Active Campaign’s Deep Data Integration, Shopify users will find it easier to streamline customer and order data to help them come up with more effective communications simply by making their information actionable.
DATA IS ORGANIZED AND IMPORTED REAL TIME
The Shopify Deep Data Integration automatically gathers your ecommerce data and fields them into your contact record. Customer data are then organized and you can easily see their historical purchase data even prior to using the integration.
SEGMENT BUILDERS LET YOU SEND TARGETED CONTENT
After familiarizing yourself with the data you can access through ActiveCampaign, you can then segment your existing customers. This will allow you to send the most targeted communication to them and create effective communication workflows. You can even create segments of your contacts to check who among your customers make the most frequent purchases. The list of ecommerce data available are as follows:
- Total Revenue
- Total Orders
- Total Products
- Last Order Price
- Last Order Currency
- Last Order Shipping Method
- Last Order Product Count
- Last Product ID
- Last Product Name
- Last Product Category
ActiveCampaign’s segments are also updated so when customers reach a specific lifetime value threshold, they’re automatically included into the new segment.
Creating campaigns based on segments are also highly effective. By segmenting your top performing customers and creating an unlisted and password-protected section in your website, you can offer them with exclusive discounts especially during the holiday season. Or you can also create a segment of customers who recently purchased from your store and send them an announcement of hot new items immediately.
IDENTIFYING YOUR HIGH VALUE CUSTOMERS IS EASIER
By setting up a scoring program, you’re able to identify your highest value customers based on their number, frequency, and total value of purchases. Once they reach the threshold you defined, they will be labeled as “high value”. Thresholds or goals can also be used as triggers to send highly customized “thank you” messages to your top performing customers, making your communication more effective. The more personalized your marketing is, the more you’re likely to succeed.
Whether you’re after a more streamlined approach or you’re motivated to put your customer data into good use, using ActiveCampaign in Shopify is a surefire way to turn raw information into useful, actionable marketing tools to make your ecommerce store thrive.
DOWNLOAD OUR FREE E BOOK ON ACTIVE CAMPAIGN FOR E COMMERCE HERE
We’re experts in marketing automation and Active Campaign consultants. We can help you set up your data, integrations, automations and help you run effective marketing automation to grow your e commerce store.